Luis Aira
- Director
- Writer
- Producer
Luis Aira Writer/ Director Luis Aira is critically acclaimed for his
creative media strategies targeting the Latino market. He is
internationally renowned for his cutting-edge creative work. He applied
his directorial talents to clients such as the New Democrat Network,
the John Kerry Latino Campaign, Gore 2000 Latino Campaign, Coca Cola,
MCI, AT&T, JC Penney, Carl's Junior, Wells Fargo, Converse, Sears,
Ikea, Honda, and Lincoln Mercury. Aira directed the MTV Latino campaign
for "Rock The Vote" featuring a soundtrack by Carlos Santana. He is
honored with numerous awards, including Clio's. In 2002, Aira expanded
Ofrenda, Inc. into a full service media and marketing firm, with
production offices located in Los Angeles, Mexico City, and Sao Paulo.
Ofrenda, Inc. represents an international team of filmmakers and
produces independent features, promotional videos, radio campaigns, and
commercials. Antonio Gonzalez, president of Southwest Voter
Registration and Education Project, recruited Aira for his Latino
marketing expertise where Aira developed their creative media campaigns
for over ten years. Aira created numerous Public Service Announcements
for clients such as Mayor Ray Flynn of Boston and Los Angeles County
Supervisor Gloria Molina, and The Kaiser Family Foundation with
broadcast media. An advocate of Latino empowerment, Aira is dedicated
to creating media campaigns designed to encourage Latinos to vote and
take part in the political process. Aira was born in Cuba, and raised
in Venezuela. At age fifteen, he wrote newsreels at the prestigious
Bolivar Films in Caracas. His outstanding work and unique vision
resulted in the award of a government grant to study abroad at Fredrico
Fellini's Cinecitta in Italy. He attended Columbia University and is a
graduate of Emerson College in Communications and Film. Aira brings a
unique understanding of youth culture, directing groundbreaking music
videos for MTV Network. He directed several films, including Chapter X
(scored by Ric Ocasek of The Cars), winning "Best Experimental Film" at
the Los Angeles International Film Expo, and Beset, now part of MOCA's
permanent collection, showcased in the USA and Europe at the Institute
of Contemporary Art. He wrote and directed the independent feature Girl
in 3D, awarded Best Thriller and Best Actress at the New York
International Film and Video Festival 2004. His first commercial for
Sporto Shoes at Ingalls Advertising earned him a Clio Award nomination
in 1985, launching his directing career. After winning fourteen "New
England Best of Broadcasting Awards", Aira ventured into Latino
marketing. Aira's feature and television projects in development
include the Latin Thing, Somewhere, Kemosabe, and Bones for the
Dogs.