After failing to trademark "Blue Ivy" the first time around, Beyonce and Jay-z have applied to register "Blue Ivy Carter" as a trademark.
Back in January 2012, the power couple originally tried to register the name, but found that Boston wedding planner Veronica Alexander used the name "Blue Ivy" for her company since 2009.
However, this time around their application for "Blue Ivy Carter" is still pending, and they have three years to prove that they are using the trademark for various purposes like baby product ads and music.
Recently, the pair have ruffled feathers for their controversial trip to Cuba to celebrate their fifth wedding anniversary.
Back in January 2012, the power couple originally tried to register the name, but found that Boston wedding planner Veronica Alexander used the name "Blue Ivy" for her company since 2009.
However, this time around their application for "Blue Ivy Carter" is still pending, and they have three years to prove that they are using the trademark for various purposes like baby product ads and music.
Recently, the pair have ruffled feathers for their controversial trip to Cuba to celebrate their fifth wedding anniversary.
- 4/13/2013
- GossipCenter
Beyonce Knowles and Jay-z have lost their attempt to trademark the name of their daughter Blue Ivy. The couple filed an application with the Us Patent and Trademark Office to protect their little one's name days after her birth in January, but the department have sent a suspended letter to the couple stating they have no legal right to keep the moniker just for themselves. As a result of the ruling, a small wedding-planning company called Blue Ivy Events is allowed to continue to operate under the title, which it has been doing since 2009. But brand owner Veronica Alexander -...
- 10/22/2012
- Virgin Media - Celebrity
Beyonce Knowles and Jay-z have lost their attempt to trademark the name of their daughter Blue Ivy. The couple filed an application with the Us Patent and Trademark Office to protect their little one's name days after her birth in January, but the department have sent a suspended letter to the couple stating they have no legal right to keep the moniker just for themselves. As a result of the ruling, a small wedding-planning company called Blue Ivy Events is allowed to continue to operate under the title, which it has been doing since 2009. But brand owner Veronica Alexander - who filed her own application for fear of going out of business if she was no longer...
- 10/22/2012
- Monsters and Critics
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