Devil's Cut & Cola
Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.
Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the Afl and Nrl Grand Finals this weekend.
Damian Pincus, Creative Partner at The Works commented: “When you have a product with brand attributes that are as clear and positive as Devil’s Cut you just have to tell the story simply with no need for exaggeration which is what we’ve done for the launch of Devil’s Cut & Cola.”
The campaign is supported by outdoor, online and PR.
Credits:
Advertiser: Jim Beam Marketing Director: James Sykes Brand Director: Ray Noble Agency: The Works Sydney Creative Partner: Damian Pincus Creative...
Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.
Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the Afl and Nrl Grand Finals this weekend.
Damian Pincus, Creative Partner at The Works commented: “When you have a product with brand attributes that are as clear and positive as Devil’s Cut you just have to tell the story simply with no need for exaggeration which is what we’ve done for the launch of Devil’s Cut & Cola.”
The campaign is supported by outdoor, online and PR.
Credits:
Advertiser: Jim Beam Marketing Director: James Sykes Brand Director: Ray Noble Agency: The Works Sydney Creative Partner: Damian Pincus Creative...
- 9/28/2012
- by Georgina Pearson
- Encore Magazine
Canadian Club has revealed itself as the brand behind the sweaty fairy teaser video that launched last week.
The campaign for the spirits brand is an extension of its ‘Over beer?’ strategy, which mocks Aussie beer drinkers, calling them ‘Beer fairies’.
According to Canadian Club, a beer fairy is ‘a dirty, unappealing creature who embodies all the negative traits associated with beer drinkers’.
The ad, with a voice over by British comedian John Cleese, goes to air tomorrow.
Cleese said in a press release: “When I was approached by Canadian Club to be the voice behind the new advertisement, I jumped at the chance because the adverts were visually hilarious. I have in fact noticed on recent visits to Oz, a growing proportion of Beer Fairies among the male population. These smelly, overweight vulgarians represent the lumpenproletariat of beer drinkers – sad, dysfunctional creatures. It is therefore, in the interests of all decent Australians,...
The campaign for the spirits brand is an extension of its ‘Over beer?’ strategy, which mocks Aussie beer drinkers, calling them ‘Beer fairies’.
According to Canadian Club, a beer fairy is ‘a dirty, unappealing creature who embodies all the negative traits associated with beer drinkers’.
The ad, with a voice over by British comedian John Cleese, goes to air tomorrow.
Cleese said in a press release: “When I was approached by Canadian Club to be the voice behind the new advertisement, I jumped at the chance because the adverts were visually hilarious. I have in fact noticed on recent visits to Oz, a growing proportion of Beer Fairies among the male population. These smelly, overweight vulgarians represent the lumpenproletariat of beer drinkers – sad, dysfunctional creatures. It is therefore, in the interests of all decent Australians,...
- 4/30/2012
- by Robin Hicks
- Encore Magazine
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