If you expect the Netflix docuseries “Big Vape: The Rise and Fall of Juul” to be the ultimate takedown of controversial e-cigarettes, think again.
The four-part series, directed by R.J. Cutler and based on Time reporter Jamie Ducharme’s book “Big Vape: The Incendiary Rise of Juul,” examines all the mistakes Juul executives made, including marketing the e-cigarette to millennials. The series also suggests that the product might very well be a better option than conventional cigarettes.
Stanford graduate students and Juul founders Adam Bowen and James Monsee, who did not participate in the series, were on a smoke break when they had an “a-ha” moment. Could they create a nicotine product that was less harmful than cigarettes? Bowen and Monsee wanted to “erase combustible cigarettes from the face of the earth.” The result was Juul, an electronic cigarette startup meant to save lives that came under federal scrutiny for its own health risks.
The four-part series, directed by R.J. Cutler and based on Time reporter Jamie Ducharme’s book “Big Vape: The Incendiary Rise of Juul,” examines all the mistakes Juul executives made, including marketing the e-cigarette to millennials. The series also suggests that the product might very well be a better option than conventional cigarettes.
Stanford graduate students and Juul founders Adam Bowen and James Monsee, who did not participate in the series, were on a smoke break when they had an “a-ha” moment. Could they create a nicotine product that was less harmful than cigarettes? Bowen and Monsee wanted to “erase combustible cigarettes from the face of the earth.” The result was Juul, an electronic cigarette startup meant to save lives that came under federal scrutiny for its own health risks.
- 10/11/2023
- by Addie Morfoot
- Variety Film + TV
Big Vape: The Rise and Fall of Juul is a four-part docuseries on Netflix that chronicles the meteoric rise and subsequent downfall of the e-cigarette company Juul. The series features interviews with key players in the Juul story, including former employees, regulators, and public health experts.
Juul was founded in 2015 by two Stanford graduate students, James Monsees and Adam Bowen, who claimed that their goal was to help adult smokers switch to a less harmful alternative. Juul’s e-cigarettes were sleek and stylish, and they quickly became popular among young people. By 2018, Juul had captured over 70% of the US e-cigarette market.
However, Juul’s popularity came at a price. The company was accused of targeting young people with its marketing campaigns, and its products were linked to a number of health problems, including seizures and lung injuries. In 2019, the US Food and Drug Administration (Fda) launched an investigation into Juul,...
Juul was founded in 2015 by two Stanford graduate students, James Monsees and Adam Bowen, who claimed that their goal was to help adult smokers switch to a less harmful alternative. Juul’s e-cigarettes were sleek and stylish, and they quickly became popular among young people. By 2018, Juul had captured over 70% of the US e-cigarette market.
However, Juul’s popularity came at a price. The company was accused of targeting young people with its marketing campaigns, and its products were linked to a number of health problems, including seizures and lung injuries. In 2019, the US Food and Drug Administration (Fda) launched an investigation into Juul,...
- 10/10/2023
- by TV Shows Martin Cid Magazine
- Martin Cid - TV
Can I hit your Juul? That billion-dollar question whispered in study halls and hollered at house parties among teens and 20-somethings is explored in Netflix’s new documentary series, Big Vape: The Rise and Fall of Juul.
Directed by R.J. Cutler and based on Time reporter Jamie Ducharme’s book Big Vape: The Incendiary Rise of Juul, the four-part series premiering Oct. 11 delves into how the e-cigarette manufacturer became a unicorn company with a $38 billion valuation by hooking young adults, and later went up in flames. Following a series of lawsuits,...
Directed by R.J. Cutler and based on Time reporter Jamie Ducharme’s book Big Vape: The Incendiary Rise of Juul, the four-part series premiering Oct. 11 delves into how the e-cigarette manufacturer became a unicorn company with a $38 billion valuation by hooking young adults, and later went up in flames. Following a series of lawsuits,...
- 10/10/2023
- by Kalia Richardson
- Rollingstone.com
Billy Sammeth -- who managed the careers of superstars like Cher, Dolly Parton, Joan Rivers and Kc and The Sunshine Band -- has died. Sammeth, who started his own agency -- The Bill Sammeth Organization -- in 1983, passed away over the weekend after battling what family members are calling a long-term illness. Sammeth first got his start working in the mail room of a Hollywood PR firm -- and used the job to connect with...
- 6/18/2018
- by TMZ Staff
- TMZ
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.