Triple M presenter Merrick Watts has made a mock version of the 1980s Tourism Australia ad which starred Paul Hogan and the famous line ‘throw another shrimp on the barbie’.
The online ad for Meat & Livestock Australia created by Bmf is part of Mla’s ‘Throw another steak on the barbie’ campaign.
The idea behind the campaign is to petition the tourism board to remake the original ad and undo the stereotype that Australians ‘throw shrimps’ on the barbecue.
Watts told Mumbrella: “We had a whole lot of hits for the petition that was set up by Mla and as a result I’ve made a recreation of the Tourism Australia ad.
“It’s funny because it’s so crappy. Basically Mla said just do whatever you want to do.” he said.
“Mla have a good sense of humour. They thought it would be funny to put some resources into...
The online ad for Meat & Livestock Australia created by Bmf is part of Mla’s ‘Throw another steak on the barbie’ campaign.
The idea behind the campaign is to petition the tourism board to remake the original ad and undo the stereotype that Australians ‘throw shrimps’ on the barbecue.
Watts told Mumbrella: “We had a whole lot of hits for the petition that was set up by Mla and as a result I’ve made a recreation of the Tourism Australia ad.
“It’s funny because it’s so crappy. Basically Mla said just do whatever you want to do.” he said.
“Mla have a good sense of humour. They thought it would be funny to put some resources into...
- 12/7/2012
- by Colin Delaney
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
More versions of the new brand campaign for Woolworths from Droga 5 go to air tonight featuring employees and suppliers.
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.
Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.
The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .
David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence,...
There are 12 different commercials, which seek to emphasise that most Woolworths fresh produce is Australian grown.
As Mumbrella reported yesterday, the campaign is the first major work since Droga5 won the Woolworths account.
The staff come after a casting call featuring 400 people which was eventually whittled down to 55 call-backs and eventually cast nine people.
Among those featuring was truckie Harold Haigh, who travelled to South Australia for the shoot, his first time on a plane despite 20 years on the road.
The production featured four crews shooting simultaneously across the country, on formats including 16mm, digital, VHS and iPhone. The entire project was overseen by Exit director Amy Gebhardt .
David Nobay, Droga5 Creative Chairman added; “A lot of people scratched their heads when they saw Droga5 and Woolworths together in the same sentence,...
- 6/18/2012
- by mumbrella
- Encore Magazine
Men’s underwear brand Stoneman is courting controversy with an interactive video in which a woman masturbates next to an image of the viewer’s face.
The raunchy interactive video (possibly Nsfw) allows the user to upload of a photo of themselves, which is then used in the video.
The video leads the user to Stonemen’s website and gives them the option to buy some Stonemen underwear.
The campaign was developed by Arnold Furnace.
A censured version is running as a teaser campaign.
Paul Fenton, joint national creative director of Arnold Furnace told Mumbrella: “We pushed it as hard as we could. The client was up for taking as many risks as possible. It was one of those things where we wanted to make an impact and not die wondering what could have been.”
The clip on YouTube aims to tease and push users to create the interactive ad campaign themselves.
The raunchy interactive video (possibly Nsfw) allows the user to upload of a photo of themselves, which is then used in the video.
The video leads the user to Stonemen’s website and gives them the option to buy some Stonemen underwear.
The campaign was developed by Arnold Furnace.
A censured version is running as a teaser campaign.
Paul Fenton, joint national creative director of Arnold Furnace told Mumbrella: “We pushed it as hard as we could. The client was up for taking as many risks as possible. It was one of those things where we wanted to make an impact and not die wondering what could have been.”
The clip on YouTube aims to tease and push users to create the interactive ad campaign themselves.
- 5/21/2012
- by Colin Delaney
- Encore Magazine
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