Washington, Feb uary 15: Language used on billboards can provoke an emotional response that affects our driving abilities, a University of Alberta researcher has discovered.
And whether the words have a negative or positive connotation seems to determine whether the attention wanders or the foot gets heavier.
Lead study author Michelle Chan and her U of A co-author, psychology professor Anthony Singhal, devised an experiment using a driving simulator. Participants drove through one of three scenarios that exposed them to 20 billboards on the course; each billboard contained blocks of words that were positive, negative.
And whether the words have a negative or positive connotation seems to determine whether the attention wanders or the foot gets heavier.
Lead study author Michelle Chan and her U of A co-author, psychology professor Anthony Singhal, devised an experiment using a driving simulator. Participants drove through one of three scenarios that exposed them to 20 billboards on the course; each billboard contained blocks of words that were positive, negative.
- 2/15/2013
- by Meeta Kabra
- RealBollywood.com
Chicago - We’re approaching an entertainment apocalypse as the new four horsemen arrive on the hill: Redbox, Comcast, Marketeers and Spencer Pratt. In a decade, we’re going to be watching puppet shows on network TV and not even Jeff Dunham level puppet shows. But let’s give a run down of trainwrecks that will claim the lives of entertainment business models.
Redbox is a simple concept - a kiosk that allows you to rent a hot new DVD title for a $1 a day. There will be 20,000 of them across the country in grocery stores, drugstores and Wal-marts by the end of the year. They’re a mini-Blockbuster that’s doesn’t required a zit-faced dreamer to run the register. What’s the problem with Redbox? It’s killing to DVD sales market faster than Blockbuster and Netflix. Having Redbox inside Wal-Mart wrecks the impulse buying temptation of the giant sale bin.
Redbox is a simple concept - a kiosk that allows you to rent a hot new DVD title for a $1 a day. There will be 20,000 of them across the country in grocery stores, drugstores and Wal-marts by the end of the year. They’re a mini-Blockbuster that’s doesn’t required a zit-faced dreamer to run the register. What’s the problem with Redbox? It’s killing to DVD sales market faster than Blockbuster and Netflix. Having Redbox inside Wal-Mart wrecks the impulse buying temptation of the giant sale bin.
- 11/18/2009
- by UncaScroogeMcD
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