Tom Dickson's Will It Blend? was one of the first great web series on YouTube. The show, in which Dickson attempts to pulverize various solid object using a Blendtec blender, aired its first episode in 2006 and was an immediate hit. Dickson has announced that he is stepping down from his position as CEO of Blendtec, though Will It Blend? will continue. Will It Blend? has amassed more than 217 million views and brought in more than 536 thousand subscribers in its six and a half years of existence. The release of each new Apple product meant a new blender test, one which ultimately resulted in the utter obliteration of whatever iPhone or iPad was in vogue at the time. Fittingly, Will It Blend?'s most recent episode shows Dickson blending a Blendtec blender, in what now seems like a symbolic end to his time as
Visit Tubefilter for more great stories.
Visit Tubefilter for more great stories.
- 2/22/2013
- by Sam Gutelle
- Tubefilter.com
The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video you will see that Tom is not right. He's enjoying blending these things way too much. There's a particular spot in the video where you'll recognize it immediately. ;) Tom created a blender, a great blender, and it better be, because it's a $650 home blender, a residential blender.
Tom knows the number one cause of blender death in America is Margarittas. I'm not kidding you. People get drunk, they throw the carafe... No, the blender death is not people death, it's blender death because they are grinding all that ice. Have you ever burned out a blender grinding ice for frozen drinks?
The night before Tom was ready to release his new blender product,...
Tom knows the number one cause of blender death in America is Margarittas. I'm not kidding you. People get drunk, they throw the carafe... No, the blender death is not people death, it's blender death because they are grinding all that ice. Have you ever burned out a blender grinding ice for frozen drinks?
The night before Tom was ready to release his new blender product,...
- 9/14/2009
- by Lon Safko
- Fast Company
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