In 1917, she became one of the first stars to form an eponymous production company -- The Flora Finch Film Corporation. She placed advertisements in film industry trade publications announcing her new company with this screaming banner: "FLORA FINCH!! IN ALL HER SCRAWNY, SKINNY MAJESTY!" The ad included a photograph of her head pasted onto an artist's rendering of her body, which included pipe-cleaner-like arms and legs, and a neck that was twice as long as her real neck. (According to the ad copy, the offices for her company were located at 729 7th Avenue, New York.).