Update: One of the Sunset Strip’s landmark hotel locations has been sold and plans to reopen under a new name.
The Standard Hollywood property — once one of the most iconic hotels on the Sunset Strip — has been purchased by developers Ian Schrager (the Studio 54 cofounder and hotelier) and Chelsea hotel founder Ed Scheetz, reports the Real Deal.
The website reports they intend to purchase signage rights and the operating lease. They will rebrand the hotel under a different name.
The Standard was beloved by the celebrity and nightlife set, but closed in 2021 after the pandemic decimated its business. It also had a downtown location, which remains closed and is not part of the Sunset Strip deal.
No time frame has been set for the reopened Sunset Strip location.
Earlier: Sunset Boulevard celebrity hangout The Standard hotel in West Hollywood is scheduled to close Friday, ending a 22-year run...
The Standard Hollywood property — once one of the most iconic hotels on the Sunset Strip — has been purchased by developers Ian Schrager (the Studio 54 cofounder and hotelier) and Chelsea hotel founder Ed Scheetz, reports the Real Deal.
The website reports they intend to purchase signage rights and the operating lease. They will rebrand the hotel under a different name.
The Standard was beloved by the celebrity and nightlife set, but closed in 2021 after the pandemic decimated its business. It also had a downtown location, which remains closed and is not part of the Sunset Strip deal.
No time frame has been set for the reopened Sunset Strip location.
Earlier: Sunset Boulevard celebrity hangout The Standard hotel in West Hollywood is scheduled to close Friday, ending a 22-year run...
- 3/12/2022
- by Bruce Haring
- Deadline Film + TV
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