Warner Bros. Discovery announced at its upfront presentation Wednesday the launch of Wbd Stream, a new digital video offering bringing together all properties in its portfolio for advertisers.
Available to media buyers in the 2023-24 upfront, the new outlet offers access to the most popular and premium content across Wbd’s sports, lifestyle, entertainment and news platforms. The portfolio also includes including the websites and apps of top brands like Bleacher Report, Food Network, TNT, Animal Planet, ID and HGTV. Wbd Stream is sold separately from advertising for Max and
discovery+.
Through Wbd Stream, advertisers can use direct and programmatic marketplace campaigns via mobile, desktop, and connected television, with reach to up to 110 million adults each month.
“Wbd Stream represents a critical step forward in our journey to provide our advertising partners with
simple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content,...
Available to media buyers in the 2023-24 upfront, the new outlet offers access to the most popular and premium content across Wbd’s sports, lifestyle, entertainment and news platforms. The portfolio also includes including the websites and apps of top brands like Bleacher Report, Food Network, TNT, Animal Planet, ID and HGTV. Wbd Stream is sold separately from advertising for Max and
discovery+.
Through Wbd Stream, advertisers can use direct and programmatic marketplace campaigns via mobile, desktop, and connected television, with reach to up to 110 million adults each month.
“Wbd Stream represents a critical step forward in our journey to provide our advertising partners with
simple, high-quality digital products that reach engaged and passionate audiences, wherever they choose to watch our content,...
- 5/17/2023
- by Dade Hayes
- Deadline Film + TV
Most of the nation’s biggest TV companies are planning to gather under one roof next week and discuss something that has little to do with traditional boob-tube economics but is likely to play a critical role in them in weeks to come.
When Fox, Warner Bros. Discovery, Paramount Global, NBCUniversal and Walt Disney speak Tuesday morning at an event convened by The Trade Desk, they will give a tacit nod to the growing importance of so-called “programmatic” advertising to their many TV networks. In the not-too-distant past, programmatic sales were an add-on to mainstay TV commercials — and the networks were wary of ceding control to a technology that gave advertisers the ability to essentially use a software algorithm to insert an ad during a particular household’s streaming session or Fast watch, all according to the type of customer seen as most likely to be interested.
Now, things seem to have changed.
When Fox, Warner Bros. Discovery, Paramount Global, NBCUniversal and Walt Disney speak Tuesday morning at an event convened by The Trade Desk, they will give a tacit nod to the growing importance of so-called “programmatic” advertising to their many TV networks. In the not-too-distant past, programmatic sales were an add-on to mainstay TV commercials — and the networks were wary of ceding control to a technology that gave advertisers the ability to essentially use a software algorithm to insert an ad during a particular household’s streaming session or Fast watch, all according to the type of customer seen as most likely to be interested.
Now, things seem to have changed.
- 3/1/2023
- by Brian Steinberg
- Variety Film + TV
There’s significant movement in the evolution of premium video advertising’s “currency.”
On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus on premium video currency, with the intent to have multiple currency options in place ahead of the 2024 upfront.
Warner Bros. Discovery, NBCUniversal, Fox Corp., Paramount Global and TelevisaUnivision are all on board with the plan. Warner Bros. Discovery executive vp of digital ad sales and advanced advertising, as well as NBCUniversal ad sales president Krishan Bhatia, tell The Hollywood Reporter in an interview that they expect other publishers and programmers to join them soon.
“I’m confident we will have more members join in short order, in the coming weeks and months,” Bhatia said. “And we’ve already gotten really positive indications from other programmers.”
The catch is...
On Monday, OpenAP, the advanced advertising firm founded by the owners of most of the large TV networks, says that it will create a joint industry committee to focus on premium video currency, with the intent to have multiple currency options in place ahead of the 2024 upfront.
Warner Bros. Discovery, NBCUniversal, Fox Corp., Paramount Global and TelevisaUnivision are all on board with the plan. Warner Bros. Discovery executive vp of digital ad sales and advanced advertising, as well as NBCUniversal ad sales president Krishan Bhatia, tell The Hollywood Reporter in an interview that they expect other publishers and programmers to join them soon.
“I’m confident we will have more members join in short order, in the coming weeks and months,” Bhatia said. “And we’ve already gotten really positive indications from other programmers.”
The catch is...
- 1/9/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
As it continues to refine its org chart three months after the close of WarnerMedia and Discovery’s 43 billion merger, Warner Bros Discovery has finalized the team of senior ad sales executives who will report to Jon Steinlauf, the company’s chief revenue officer.
With a couple of exceptions, most of the senior team held comparable posts at Discovery, where Steinlauf became head of sales after the company closed its acquisition of Scripps Networks Interactive in 2018.
The two WarnerMedia vets appointed to senior roles are Jon Diament and Andrea Zapata. Diament had been EVP and chief revenue officer for Turner Sports Advertising Sales. He will now oversee linear and digital sales and revenue for TBS Sports, TNT Sports, Discovery Channel, Adult Swim, Animal Planet, truTV, Science Channel, NBA TV and MotorTrend. Zapata will lead research, data and Insights, the same role she held at WarnerMedia.
The roster of Discovery alums...
With a couple of exceptions, most of the senior team held comparable posts at Discovery, where Steinlauf became head of sales after the company closed its acquisition of Scripps Networks Interactive in 2018.
The two WarnerMedia vets appointed to senior roles are Jon Diament and Andrea Zapata. Diament had been EVP and chief revenue officer for Turner Sports Advertising Sales. He will now oversee linear and digital sales and revenue for TBS Sports, TNT Sports, Discovery Channel, Adult Swim, Animal Planet, truTV, Science Channel, NBA TV and MotorTrend. Zapata will lead research, data and Insights, the same role she held at WarnerMedia.
The roster of Discovery alums...
- 7/27/2022
- by Dade Hayes
- Deadline Film + TV
Luck Reunion, the all-day celebration of music held on site at Willie Nelson’s Spicewood, Texas, ranch, resumes after a two-year pandemic interruption. Set for Thursday, March 17, during South by Southwest’s music week in nearby Austin, the 10th installment announced its lineup on Thursday.
Willie Nelson and Family top a diverse bill that includes rock bands, troubadours, up-and-comers, and lifers. Black Lips, Charley Crockett, Tré Burt, Neal Francis, Lily Meola, and Lucero are all part of the lineup. Other notables include Japanese Breakfast, 49 Winchester, Adia Victoria, Steve Gunn, S.G. Goodman,...
Willie Nelson and Family top a diverse bill that includes rock bands, troubadours, up-and-comers, and lifers. Black Lips, Charley Crockett, Tré Burt, Neal Francis, Lily Meola, and Lucero are all part of the lineup. Other notables include Japanese Breakfast, 49 Winchester, Adia Victoria, Steve Gunn, S.G. Goodman,...
- 2/17/2022
- by Joseph Hudak
- Rollingstone.com
Discovery has bought a minority stake in five-year-old advertising joint venture OpenAP, joining Fox, NBCUniversal and ViacomCBS as a part-owner of the entity.
Financial terms were not disclosed.
OpenAP, which launched with great fanfare in 2017, has sought to establish a new framework for tallying up viewership across linear and addressable TV as well as mobile. The initiative grew out of media companies’ decades-old disenchantment with the methods of Nielsen and other third-party measurement firms.
Discovery’s investment follows earlier activities between it and the joint venture. The company began integrating OpenID, an identification system developed by OpenAP, in April 2021. More recently, it teamed with OpenAP on the launch of a cross-platform system called XPm.
The investment will give Discovery two seats on the OpenAP board of directors, designated for ad sales chief Jon Steinlauf and EVP of digital ad sales Jim Keller.
“Discovery is excited to take an active role...
Financial terms were not disclosed.
OpenAP, which launched with great fanfare in 2017, has sought to establish a new framework for tallying up viewership across linear and addressable TV as well as mobile. The initiative grew out of media companies’ decades-old disenchantment with the methods of Nielsen and other third-party measurement firms.
Discovery’s investment follows earlier activities between it and the joint venture. The company began integrating OpenID, an identification system developed by OpenAP, in April 2021. More recently, it teamed with OpenAP on the launch of a cross-platform system called XPm.
The investment will give Discovery two seats on the OpenAP board of directors, designated for ad sales chief Jon Steinlauf and EVP of digital ad sales Jim Keller.
“Discovery is excited to take an active role...
- 1/10/2022
- by Dade Hayes
- Deadline Film + TV
After making a successful bid to grow its heft in the media business with the looming acquisition of WarnerMedia, Discovery wants to extend its influence in the world of audience measurement and data.
Discovery will become a minority owner of Open AP, a company that is working to define segments of video audiences and help advertisers buy commercial inventory in new ways that are more precise than methods utilized in the era when watching TV wasn’t rooted in digital technology. Discovery, which is expected to take over management of WarnerMedia from AT&T in months to come, joins Fox Corp., ViacomCBS and NBCUniversal as owners in the joint venture.
“We’ve been working with OpenAP for a number of years and as we double down on our advanced advertising capabilities, we feel that now is the perfect time to increase our commitment to the work that they are doing,” says Jim Keller,...
Discovery will become a minority owner of Open AP, a company that is working to define segments of video audiences and help advertisers buy commercial inventory in new ways that are more precise than methods utilized in the era when watching TV wasn’t rooted in digital technology. Discovery, which is expected to take over management of WarnerMedia from AT&T in months to come, joins Fox Corp., ViacomCBS and NBCUniversal as owners in the joint venture.
“We’ve been working with OpenAP for a number of years and as we double down on our advanced advertising capabilities, we feel that now is the perfect time to increase our commitment to the work that they are doing,” says Jim Keller,...
- 1/10/2022
- by Brian Steinberg
- Variety Film + TV
Discovery, a day after announcing a landmark, $43 billion merger with AT&T’s WarnerMedia, delivered its first upfront presentation in two years to tout 2021-22 programming.
The virtual presentation promises a record investment in content for the company’s linear and digital outlets, including recently launched streaming service Discovery+. In taking the wraps off the WarnerMedia deal Monday, Discovery CEO David Zaslav said the combined company will be spending $20 billion a year on programming. Today’s upfront news didn’t come with a specific budget attached.
Cable TV brands under the Discovery tent include Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, OWN: Oprah Winfrey Network, Magnolia Network, Animal Planet, MotorTrend, Travel Channel and Science Channel.
Zaslav hosted the event along with Jon Steinlauf, Discovery’s Chief U.S. Advertising Sales Officer. Jim Keller, EVP of Digital Ad Sales and Advanced Advertising, presented Discovery’s Advanced Audience Solutions, a combination...
The virtual presentation promises a record investment in content for the company’s linear and digital outlets, including recently launched streaming service Discovery+. In taking the wraps off the WarnerMedia deal Monday, Discovery CEO David Zaslav said the combined company will be spending $20 billion a year on programming. Today’s upfront news didn’t come with a specific budget attached.
Cable TV brands under the Discovery tent include Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, OWN: Oprah Winfrey Network, Magnolia Network, Animal Planet, MotorTrend, Travel Channel and Science Channel.
Zaslav hosted the event along with Jon Steinlauf, Discovery’s Chief U.S. Advertising Sales Officer. Jim Keller, EVP of Digital Ad Sales and Advanced Advertising, presented Discovery’s Advanced Audience Solutions, a combination...
- 5/18/2021
- by Dade Hayes
- Deadline Film + TV
Whether it’s coming out of Nashville, New York, L.A., or points in between, there’s no shortage of fresh tunes, especially from artists who have yet to become household names. Rolling Stone Country selects some of the best new music releases from country and Americana artists.
Charley Crockett, “I Can Help”
The Texas troubadour Charley Crockett covers Billy Swan’s 1974 hit “I Can Help” in this live performance for Bruce Robison’s The Next Waltz series. While Swan’s original was crisp and pulsing, Crocket embraces a slowed-down,...
Charley Crockett, “I Can Help”
The Texas troubadour Charley Crockett covers Billy Swan’s 1974 hit “I Can Help” in this live performance for Bruce Robison’s The Next Waltz series. While Swan’s original was crisp and pulsing, Crocket embraces a slowed-down,...
- 1/11/2021
- by Jon Freeman and Joseph Hudak
- Rollingstone.com
Jim Keller, a former top Hulu exec, has been tapped to lead ad sales at Discovery+ -- Discovery’s forthcoming streaming service, which is set to launch on Jan. 4.
Keller has departed Hulu after seven years, where he most recently served as VP and head of national advertising sales. At Discovery, he has been named EVP of digital ad sales and advanced advertising.
In this role, based in New York, Keller will oversee all U.S. digital ad sales at Discovery proper, as well as Discovery+, the company's Everywhere Go apps, VOD, owned websites, programmatic advertising, and social media.
"Our ambition is to drive both rapid growth in Dtc ad sales for Discovery+ and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience, especially with female and family demographics," Jon Steinlauf, Discovery’s chief U.S. ad...
Keller has departed Hulu after seven years, where he most recently served as VP and head of national advertising sales. At Discovery, he has been named EVP of digital ad sales and advanced advertising.
In this role, based in New York, Keller will oversee all U.S. digital ad sales at Discovery proper, as well as Discovery+, the company's Everywhere Go apps, VOD, owned websites, programmatic advertising, and social media.
"Our ambition is to drive both rapid growth in Dtc ad sales for Discovery+ and utilize Jim’s deep expertise to accelerate our advanced advertising and data-driven cross platform sales solutions, while growing Discovery’s high-quality audience, especially with female and family demographics," Jon Steinlauf, Discovery’s chief U.S. ad...
- 12/7/2020
- by Geoff Weiss
- Tubefilter.com
Hulu sales executive Jim Keller is moving to Discovery to head the company’s digital sales efforts ahead of the January launch of streaming service Discovery+.
As EVP of Digital Ad Sales & Advanced Advertising, Keller will be based in New York and report to Chief U.S. Ad Sales Officer Jon Steinlauf.
Keller will spearhead sales for Discovery+, the streaming service that will bring together programming from Discovery brands when it debuts on January 4. The subscription service, which is already live in the UK and Ireland, will cost U.S. subscribers $5 a month with advertising and $7 for an ad-free version. Along with its media peers, Discovery is betting on the shift of viewers and advertisers from linear programming to streaming, looking to offset declines in traditional revenue streams with new streaming business.
During a seven-year run at Hulu, where his most recent title was VP and head of national advertising sales,...
As EVP of Digital Ad Sales & Advanced Advertising, Keller will be based in New York and report to Chief U.S. Ad Sales Officer Jon Steinlauf.
Keller will spearhead sales for Discovery+, the streaming service that will bring together programming from Discovery brands when it debuts on January 4. The subscription service, which is already live in the UK and Ireland, will cost U.S. subscribers $5 a month with advertising and $7 for an ad-free version. Along with its media peers, Discovery is betting on the shift of viewers and advertisers from linear programming to streaming, looking to offset declines in traditional revenue streams with new streaming business.
During a seven-year run at Hulu, where his most recent title was VP and head of national advertising sales,...
- 12/7/2020
- by Dade Hayes
- Deadline Film + TV
Jim Keller is exiting Hulu after almost seven years to join Discovery as executive VP, digital ad sales and advanced advertising — coming on board less than a month before the debut of the cabler’s Discovery Plus direct-to-consumer service.
In the new role, Keller will lead the strategic development of all Discovery’s U.S. digital ad sales, spanning Discovery Plus (launching Jan. 4) as well as the company’s streaming TV Everywhere Go apps, VOD, owned sites, programmatic and social.
Like Hulu, Discovery Plus will have a two-tiered model, priced at $4.99/month with ads and $6.99/month without ads. Among his duties, Keller will be tasked with guiding Discovery Plus’s data-driven approach to ad sales.
Keller leaves Hulu after Disney — which controls the streaming service — folded the Hulu ad-sales team under the oversight of Rita Ferro, president of advertising sales for the Walt Disney Co. Peter Naylor, previously Hulu’s...
In the new role, Keller will lead the strategic development of all Discovery’s U.S. digital ad sales, spanning Discovery Plus (launching Jan. 4) as well as the company’s streaming TV Everywhere Go apps, VOD, owned sites, programmatic and social.
Like Hulu, Discovery Plus will have a two-tiered model, priced at $4.99/month with ads and $6.99/month without ads. Among his duties, Keller will be tasked with guiding Discovery Plus’s data-driven approach to ad sales.
Keller leaves Hulu after Disney — which controls the streaming service — folded the Hulu ad-sales team under the oversight of Rita Ferro, president of advertising sales for the Walt Disney Co. Peter Naylor, previously Hulu’s...
- 12/7/2020
- by Todd Spangler
- Variety Film + TV
Jim Keller has left Hulu to head up digital and advanced ad sales at Discovery for its upcoming streaming service.
Keller, who worked at Hulu for seven years and most recently served as vp, head of national ad sales, becomes executive vp of digital ad sales and advanced advertising at Discovery, based in New York City.
He will look to drive digital revenue for Discovery+, while also overseeing the development and monetization of advanced and data-driven digital products.
“Our ambition is to drive both rapid growth in Dtc (direct to consumer) ad sales for Discovery+ and utilize Jim’s deep ...
Keller, who worked at Hulu for seven years and most recently served as vp, head of national ad sales, becomes executive vp of digital ad sales and advanced advertising at Discovery, based in New York City.
He will look to drive digital revenue for Discovery+, while also overseeing the development and monetization of advanced and data-driven digital products.
“Our ambition is to drive both rapid growth in Dtc (direct to consumer) ad sales for Discovery+ and utilize Jim’s deep ...
- 12/7/2020
- The Hollywood Reporter - Film + TV
Jim Keller has left Hulu to head up digital and advanced ad sales at Discovery for its upcoming streaming service.
Keller, who worked at Hulu for seven years and most recently served as vp, head of national ad sales, becomes executive vp of digital ad sales and advanced advertising at Discovery, based in New York City.
He will look to drive digital revenue for Discovery+, while also overseeing the development and monetization of advanced and data-driven digital products.
“Our ambition is to drive both rapid growth in Dtc (direct to consumer) ad sales for Discovery+ and utilize Jim’s deep ...
Keller, who worked at Hulu for seven years and most recently served as vp, head of national ad sales, becomes executive vp of digital ad sales and advanced advertising at Discovery, based in New York City.
He will look to drive digital revenue for Discovery+, while also overseeing the development and monetization of advanced and data-driven digital products.
“Our ambition is to drive both rapid growth in Dtc (direct to consumer) ad sales for Discovery+ and utilize Jim’s deep ...
- 12/7/2020
- The Hollywood Reporter - Movie News
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