With bandwidth-heavy streaming apps such as Netflix, HBO Go, and Pandora out on the market, users are consuming more data than ever before on their smartphones. According to a new report by Nielsen out today, average U.S. smartphone data usage is up by 89% in the last 12 months.
For carriers, as the report indicates, that could have huge implications: How will Verizon, At&T, and others be able to keep up with this explosion of data usage, especially as the number of smartphone users continues to rise dramatically? But the report also gives insight into the use of individual smartphone Os's beyond bland and redundant market share studies: How do Android and Apple's iOS stack up when it comes to data usage?
Overall in the past year, the amount of data the average smartphone user consumes rocketed from 230 megabytes per month to 435 megabytes per month. Broken down by Os, Android...
For carriers, as the report indicates, that could have huge implications: How will Verizon, At&T, and others be able to keep up with this explosion of data usage, especially as the number of smartphone users continues to rise dramatically? But the report also gives insight into the use of individual smartphone Os's beyond bland and redundant market share studies: How do Android and Apple's iOS stack up when it comes to data usage?
Overall in the past year, the amount of data the average smartphone user consumes rocketed from 230 megabytes per month to 435 megabytes per month. Broken down by Os, Android...
- 6/17/2011
- by Austin Carr
- Fast Company
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