Ten-year-old YouTuber Like Nastya is headed into the fashion world thanks to a partnership between her manager Viral Nation and prestigious modeling agency Ford Models.
Nastya–aka Anastasia Sergeyevna Radzinskaya–is one of YouTube‘s youngest and highest-paid stars. Her main channel has 110 million subscribers, brings in over a billion views per month according to Gospel Stats, and is estimated to help earn her and her parents around $30 million a year. Across her full digital presence, she has more than 350 million followers, and her family has parlayed that viewership into deals expanding the Like Nastya brand into toys and mobile gaming.
With Ford Models, which was founded 1946 in New York City and represents nearly 40 high fashion models, the plan is to “guide the beloved personality into new ventures and opportunities across the fashion and beauty industries,” Viral Nation says.
It adds that Nastya’s making this move because she and her fans are “maturing,...
Nastya–aka Anastasia Sergeyevna Radzinskaya–is one of YouTube‘s youngest and highest-paid stars. Her main channel has 110 million subscribers, brings in over a billion views per month according to Gospel Stats, and is estimated to help earn her and her parents around $30 million a year. Across her full digital presence, she has more than 350 million followers, and her family has parlayed that viewership into deals expanding the Like Nastya brand into toys and mobile gaming.
With Ford Models, which was founded 1946 in New York City and represents nearly 40 high fashion models, the plan is to “guide the beloved personality into new ventures and opportunities across the fashion and beauty industries,” Viral Nation says.
It adds that Nastya’s making this move because she and her fans are “maturing,...
- 6/6/2024
- by James Hale
- Tubefilter.com
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