Imax and French exhibitor Megarama have expanded their business relationship with a new three-theater deal.
Megarama is set to launch two large format theaters with laser projection in France, in Givors and Boulogne-Sur-Mer, while opening a third location in Rabat, Morocco. The latest deal will triple Imax’s footprint in France with Megarama and bring the number of Imax theater systems in that rebounding European market to 29.
That includes 23 Imax screens currently operating in France and another six set for installation. Paris-based Megarama recently opened its first Imax location in Bordeaux in Dec. 2022, just in time for James Cameron’s Avatar: The Way of Water to play on its giant screen.
Imax is also targeting France with more local content, including Indochine’s Central Tour, the first concert filmed live for Imax and released via its Filmed for Imax camera program, and the more recent release of The Three Musketeers: D’Artagnan.
Megarama is set to launch two large format theaters with laser projection in France, in Givors and Boulogne-Sur-Mer, while opening a third location in Rabat, Morocco. The latest deal will triple Imax’s footprint in France with Megarama and bring the number of Imax theater systems in that rebounding European market to 29.
That includes 23 Imax screens currently operating in France and another six set for installation. Paris-based Megarama recently opened its first Imax location in Bordeaux in Dec. 2022, just in time for James Cameron’s Avatar: The Way of Water to play on its giant screen.
Imax is also targeting France with more local content, including Indochine’s Central Tour, the first concert filmed live for Imax and released via its Filmed for Imax camera program, and the more recent release of The Three Musketeers: D’Artagnan.
- 4/18/2023
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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