Social network shows off visualisations of viral videos while warning brands and agencies that 'there are no rules to virality'
How, exactly, do things go viral on Twitter? It's a question that thousands of self-styled social media mavens, gurus and ninjas claim to have the answer to, but Twitter itself should be much better placed to explain.
The bad news from the company's latest UK blog post: "There is no single magic formula." That's one finding from Twitter's study of three videos that recently went viral on its network: the Ryan Gosling series of "Won't eat cereal" videos; astronaut Chris Hadfield's performance of Space Oddity; and Dove's Real Beauty marketing campaign.
"One of the key things we learnt from looking closely at these three is that videos don't go viral in the same way," writes Twitter UK's Gordon MacMillan in a blog post based on the work of researchers Jake Steadman and Louise Chow.
How, exactly, do things go viral on Twitter? It's a question that thousands of self-styled social media mavens, gurus and ninjas claim to have the answer to, but Twitter itself should be much better placed to explain.
The bad news from the company's latest UK blog post: "There is no single magic formula." That's one finding from Twitter's study of three videos that recently went viral on its network: the Ryan Gosling series of "Won't eat cereal" videos; astronaut Chris Hadfield's performance of Space Oddity; and Dove's Real Beauty marketing campaign.
"One of the key things we learnt from looking closely at these three is that videos don't go viral in the same way," writes Twitter UK's Gordon MacMillan in a blog post based on the work of researchers Jake Steadman and Louise Chow.
- 8/13/2013
- by Stuart Dredge
- The Guardian - Film News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.