Melbourne’s Yarra Trams has won Postcard of the Year with an execution featuring a rhino on a skateboard.
The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.
Jury member David Bell, Ecd at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”
The Postcard of the Year event was scrapped this year, with organiser Avant Card saying it spent the budget on a new website instead.
The winners list in full:
Bell Shakespeare, Faustus
Credits:
Client: Bell Shakespeare
Marketing Manager: Sandra Sweeney
Agency: Moon Communications
Marketing Specialist: Brooke Hinman...
The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.
Jury member David Bell, Ecd at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”
The Postcard of the Year event was scrapped this year, with organiser Avant Card saying it spent the budget on a new website instead.
The winners list in full:
Bell Shakespeare, Faustus
Credits:
Client: Bell Shakespeare
Marketing Manager: Sandra Sweeney
Agency: Moon Communications
Marketing Specialist: Brooke Hinman...
- 5/7/2012
- by Robin Hicks
- Encore Magazine
Chicago – If you still know anyone who doubts the quality difference between Blu-ray and standard DVD, show them the stunning transfer of Disney’s Best Picture-nominated “Beauty and the Beast,” one of the rare animated films that actually plays even better two decades after its release than it did when it began its cultural domination. With one of the best animated HD transfers yet produced, this is a must-own.
Blu-Ray Rating: 5.0/5.0
The quality of the image in Disney’s Blu-ray version of “Beauty and the Beast” is hard to capture in words. The colors don’t just pop off the screen. They’re not just “bright.” They’re perfect. Every line detail, every background, every movement — being one of the favorite movies of a major Disney fan, I’ve seen “Beauty and the Beast” several times but the quality of this transfer made it feel new again. It’s that remarkable.
Blu-Ray Rating: 5.0/5.0
The quality of the image in Disney’s Blu-ray version of “Beauty and the Beast” is hard to capture in words. The colors don’t just pop off the screen. They’re not just “bright.” They’re perfect. Every line detail, every background, every movement — being one of the favorite movies of a major Disney fan, I’ve seen “Beauty and the Beast” several times but the quality of this transfer made it feel new again. It’s that remarkable.
- 10/11/2010
- by adam@hollywoodchicago.com (Adam Fendelman)
- HollywoodChicago.com
With the release of Beauty and the Beast (and The Little Mermaid a few years before), Disney returned to a more serious status in the theatrical release department, and what a return it was. Now, Disney is also making great strides in upping their game when it comes to home releases of their titles with Diamond Editions. The second installment in the Diamond Edition series, the Beauty and the Beast release is an absolute must own.
The film itself surely needs no introduction at this point, but it is worth mentioning that this release includes three versions of the film, plus alternate beginning and ending sequences. You can watch the theatrical version, an extended version with some additional material, and a storyboard version of the film from the New York Film Festival. Together with deleted songs, alternate versions of songs, a sequence “Belle in the Library” with four new characters,...
The film itself surely needs no introduction at this point, but it is worth mentioning that this release includes three versions of the film, plus alternate beginning and ending sequences. You can watch the theatrical version, an extended version with some additional material, and a storyboard version of the film from the New York Film Festival. Together with deleted songs, alternate versions of songs, a sequence “Belle in the Library” with four new characters,...
- 10/7/2010
- by Marc Eastman
- AreYouScreening.com
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