Several of the most striking videos from the last few months — Omar Apollo’s “Invincible,” Bad Bunny’s “Moscow Mule,” Rosalia’s “Candy” — have one thing in common: a director’s credit that reads “By Stillz.” Though the name seems to be everywhere, there’s not much info out there about who Stillz is. His Instagram account is known for stark Polaroid shots, à la Andy Warhol, that have captured artists such as Daddy Yankee, Asap Rocky, and Jennifer Lopez at their most natural — but the lens is always turned on someone else.
- 7/7/2022
- by Julyssa Lopez
- Rollingstone.com
Latido Networks, a multiplatform media company that creates content for LatinX millennial and Gen Z viewers, has acquired fellow LatinX digital media purveyor Mitú. (LatinX refers to people of Latin American cultural or ethnic identity who reside in the U.S.)
“Media companies simply cannot be relevant going forward without a strong foundation in the United States LatinX community,” Jason Peterson, the CEO of GoDigital Media Group -- Latido’s parent company -- said in a statement. “The acquisition of Mitú makes our foundation much stronger.”
In addition to Latido, GoDigital Media's portfolio includes the indie label Cinq Music, digital rights management company AdShare, and digital supply chain company ContentBridge. After the acquisition, Mitú will coexist alongside Latido Networks -- the company’s media division that comprises a 24-hour connected TV channel called Latido Music, the Latin music-focused YouTube multi-channel network VidaPrimo, and multicultural audio company reVolver Podcasts, in which Latido holds a minority stake.
“Media companies simply cannot be relevant going forward without a strong foundation in the United States LatinX community,” Jason Peterson, the CEO of GoDigital Media Group -- Latido’s parent company -- said in a statement. “The acquisition of Mitú makes our foundation much stronger.”
In addition to Latido, GoDigital Media's portfolio includes the indie label Cinq Music, digital rights management company AdShare, and digital supply chain company ContentBridge. After the acquisition, Mitú will coexist alongside Latido Networks -- the company’s media division that comprises a 24-hour connected TV channel called Latido Music, the Latin music-focused YouTube multi-channel network VidaPrimo, and multicultural audio company reVolver Podcasts, in which Latido holds a minority stake.
- 2/21/2020
- by Geoff Weiss
- Tubefilter.com
Cannes Lions, an event that has gathered creatives and marketers since 1954, boasts a roll call of showbiz stars, media chiefs and academics that gives it the feel of a cross of the Golden Globes, Ted Talks and Davos. But the spotlight is not on the celebrities; instead, the fest focuses on content and the cross-pollination of creativity, commerce and culture.
If you look at the names of those who are speaking at the Riviera event, you’d be forgiven for thinking you were at a Hollywood after-party rather than an event traditionally associated with the worlds of advertising and marketing. TV talking heads including Conan O’Brien, Chris Cuomo and Shaquille O’Neal mingle with such filmmakers as Tyler Perry and James Marsh, actors Kevin Costner, Thandie Newton and Nikolaj Coster-Waldau, and music world habitués Paloma Faith, Common and Johnny Marr, formerly of the Smiths.
But to dwell on the glitzy names is a mistake,...
If you look at the names of those who are speaking at the Riviera event, you’d be forgiven for thinking you were at a Hollywood after-party rather than an event traditionally associated with the worlds of advertising and marketing. TV talking heads including Conan O’Brien, Chris Cuomo and Shaquille O’Neal mingle with such filmmakers as Tyler Perry and James Marsh, actors Kevin Costner, Thandie Newton and Nikolaj Coster-Waldau, and music world habitués Paloma Faith, Common and Johnny Marr, formerly of the Smiths.
But to dwell on the glitzy names is a mistake,...
- 6/14/2018
- by Leo Barraclough
- Variety Film + TV
A tense new Body of Proof gave us a missing boy, the return of Joanna Cassidy as Megan's mom and a hot new investigator.
"Missing" upped the emotional intensity when the autopsies weren't about finding a killer, but about finding a kidnapped little boy. With the pressure on and the clock ticking, Bud pulled his suspect into interrogation and turned off the cameras.
When Jason Peterson was found dead twenty minutes later, Bud was in huge trouble. Granted, it looked exceedingly bad but everyone was rather quick to convict Bud on the spot. Overall, he's a good cop and wanted that boy found as much as anyone yet it seemed his friends assumed him guilty without even asking what happened.
As the team searched for the missing child, we got to meet Derek Ames, a very attractive FBI Investigator who was quite obviously taken with Megan.
I enjoyed the banter between Megan and Derek.
"Missing" upped the emotional intensity when the autopsies weren't about finding a killer, but about finding a kidnapped little boy. With the pressure on and the clock ticking, Bud pulled his suspect into interrogation and turned off the cameras.
When Jason Peterson was found dead twenty minutes later, Bud was in huge trouble. Granted, it looked exceedingly bad but everyone was rather quick to convict Bud on the spot. Overall, he's a good cop and wanted that boy found as much as anyone yet it seemed his friends assumed him guilty without even asking what happened.
As the team searched for the missing child, we got to meet Derek Ames, a very attractive FBI Investigator who was quite obviously taken with Megan.
I enjoyed the banter between Megan and Derek.
- 10/5/2011
- by christine@tvfanatic.com (C. Orlando)
- TVfanatic
"The dialogue around Super Bowl ads has changed--it literally used to happen at the water cooler, and now, the minute an amazing ad hits, the Twitter world goes crazy," says Tor Myhren, chief creative officer of Grey New York. "I personally believe the YouTube view count is the single most important factor in judging the success of a Super Bowl ad."
Myhren, the man behind the eTrade baby ads and a slew of other hits, has paid attention to this digital transition for years, and has realized that a commercial's success during the Super Bowl is as important as its success afterward in social media. And Myhren isn't the only the who's come to this conclusion.
"It used to be that you'd watch the Super Bowl spots played on TV and in the news right after," says Jill Beraud, chief marketing officer of PepsiCo, which monitors chatter on Facebook and...
Myhren, the man behind the eTrade baby ads and a slew of other hits, has paid attention to this digital transition for years, and has realized that a commercial's success during the Super Bowl is as important as its success afterward in social media. And Myhren isn't the only the who's come to this conclusion.
"It used to be that you'd watch the Super Bowl spots played on TV and in the news right after," says Jill Beraud, chief marketing officer of PepsiCo, which monitors chatter on Facebook and...
- 2/7/2011
- by Austin Carr
- Fast Company
When it comes to the Super Bowl, advertising agencies can spend months brainstorming the perfect ad. For Euro Rscg Chicago's chief creative officer Jason Peterson, who's produced four spots for the big game, that means concepting as many as 60 commercial ideas before finding the right one.
"There are definitely a different set of parameters for the Super Bowl--expectations are completely different," he says. "If you don't create a talked about, cultural hit, then it's a waste of $3 million."
Peterson says he and his team start with a basic wish list of ideas. "When we sit down to write Super Bowl commercials, we write down three things," he says. "The first one being monkeys; the second being getting kicked in the nuts; and maybe the third is some outrageous use of the product, a catchphrase line, or one of those clichés, like putting a baby in the commercial."
The ad man is only half-joking.
"There are definitely a different set of parameters for the Super Bowl--expectations are completely different," he says. "If you don't create a talked about, cultural hit, then it's a waste of $3 million."
Peterson says he and his team start with a basic wish list of ideas. "When we sit down to write Super Bowl commercials, we write down three things," he says. "The first one being monkeys; the second being getting kicked in the nuts; and maybe the third is some outrageous use of the product, a catchphrase line, or one of those clichés, like putting a baby in the commercial."
The ad man is only half-joking.
- 2/6/2011
- by Austin Carr
- Fast Company
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