It was easily the noisiest movie-theater crowd I've ever been in.
On Sunday, I sat among hundreds of sports fans screaming their heads off in a darkened auditorium in West L.A., as a bunch of professional athletes kicked a soccer ball -- and often each others shins -- on a soccer pitch halfway around the world.
The Rave 18 -- now part of the Dallas-based Rave circuit and formerly National Amusements' local Bridge multiplex -- charged $15 a head for the 3D event, which sold out two 300-seat auditoriums at the venue. A total of 25 U.S. theaters operated by various exhibitors offered the 3D gamecast by digital-cinema vendor Cinedigm, and several international circuits also have simulcast select Cup matches.
It's all part of the burgeoning trend of "alternative programming" for cinemas, involving entertainment other than movies that's generally offered in nonpeak theatrical hours. Previous 3D sporting events beamed into theaters in various locales include football,...
On Sunday, I sat among hundreds of sports fans screaming their heads off in a darkened auditorium in West L.A., as a bunch of professional athletes kicked a soccer ball -- and often each others shins -- on a soccer pitch halfway around the world.
The Rave 18 -- now part of the Dallas-based Rave circuit and formerly National Amusements' local Bridge multiplex -- charged $15 a head for the 3D event, which sold out two 300-seat auditoriums at the venue. A total of 25 U.S. theaters operated by various exhibitors offered the 3D gamecast by digital-cinema vendor Cinedigm, and several international circuits also have simulcast select Cup matches.
It's all part of the burgeoning trend of "alternative programming" for cinemas, involving entertainment other than movies that's generally offered in nonpeak theatrical hours. Previous 3D sporting events beamed into theaters in various locales include football,...
- 7/11/2010
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
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