Veterans Bridge, Jerome Dobson
'Santa Barbara's' Guiding Lights
By Julie Richard
Los Angeles Times
July 28, 1984
While prime-time series come and go, daytime dramas generally go on and on, so when a new serial enters the field, the trick is to lure away loyal viewers already ensconced in the machinations of their favorite soap characters.
Two veteran soap writers, Bridget and Jerome Dobson, hope to do just that with Santa Barbara, which they've created, executive produce and write and which premieres on NBC on Monday at 2 p.m. The Dobsons are optimistic that Santa Barbara will not only find a niche in the soap world but also eventually become No. 1.
"It's young viewers we want to catch," Bridget said, "because viewers who've been watching soaps 20 years don't change. It's very hard to woo them away. It's the new viewers we want."
To that end, the Dobsons have developed a show which,...
'Santa Barbara's' Guiding Lights
By Julie Richard
Los Angeles Times
July 28, 1984
While prime-time series come and go, daytime dramas generally go on and on, so when a new serial enters the field, the trick is to lure away loyal viewers already ensconced in the machinations of their favorite soap characters.
Two veteran soap writers, Bridget and Jerome Dobson, hope to do just that with Santa Barbara, which they've created, executive produce and write and which premieres on NBC on Monday at 2 p.m. The Dobsons are optimistic that Santa Barbara will not only find a niche in the soap world but also eventually become No. 1.
"It's young viewers we want to catch," Bridget said, "because viewers who've been watching soaps 20 years don't change. It's very hard to woo them away. It's the new viewers we want."
To that end, the Dobsons have developed a show which,...
- 7/30/2011
- by We Love Soaps TV
- We Love Soaps
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