Whether it's real estate or dry cleaning or restaurants or nightclubs, import or export, it's all about cost and efficiency. You look at the (film) companies that are not in business right now, and it's because many of them overpaid.
Everything in Hollywood is a hustle.
Whether you are in the restaurant business, the club business, or the movie business, it's like a jungle out there. The same actor you're trying to get, there's like 200 producers going after the guy.
Tarak Ben Ammar understands production very well and it gives you more confidence to be in business with someone who's hands-on.
Our aim is to make and market exciting, commercial films that will appeal to domestic theatrical distributors and fill the theatrical requirements of the world's distributors.