Washington, Jan 18: Most consumers tend to prefer more precise or "granular" information to larger units, if they come from a reliable source, a new study has revealed.
According to the study, consumers' perception of the precision and reliability of quantitative product information looms large in their decision-making.
In one study, participants chose between Gps units: one was described as lasting "up to two hours" and another, which was heavier and more expensive, "up to three hours."
"When the units' battery life was described in hours, only 26 percent picked the 'up to two hours' unit-they were concerned it might run out of power prematurely," said authors Y. Charles Zhang and Norbert Schwarz (both University.
According to the study, consumers' perception of the precision and reliability of quantitative product information looms large in their decision-making.
In one study, participants chose between Gps units: one was described as lasting "up to two hours" and another, which was heavier and more expensive, "up to three hours."
"When the units' battery life was described in hours, only 26 percent picked the 'up to two hours' unit-they were concerned it might run out of power prematurely," said authors Y. Charles Zhang and Norbert Schwarz (both University.
- 1/18/2012
- by Lohit Reddy
- RealBollywood.com
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