Growth in over-the-top (Ott) television services and other digital platforms is set to have a huge impact on content production in the Arab world, according to PwC report Beyond Digital, which was presented at Diff yesterday.
Jayant Bhargava, PwC’s head of digital media & entertainment, Middle East, said that spending on Ott services is estimated to grow by 98% in the Middle East & North Africa (Mena) region between 2015 and 2019, compared to 18% in North America.
Explaining trends that are shaping content industries globally, Bhargava added that three content ecosystems are emerging in parallel: “In addition to content created for traditional film and TV, we also have original content produced for digital platforms, such as House Of Cards, and amateur content on platforms like Youtube, which in terms of time being spent is significant, especially among the younger generation.”
“Following these trends, all the major broadcasters are investing in all three areas,” Bharagava continued. “That push is...
Jayant Bhargava, PwC’s head of digital media & entertainment, Middle East, said that spending on Ott services is estimated to grow by 98% in the Middle East & North Africa (Mena) region between 2015 and 2019, compared to 18% in North America.
Explaining trends that are shaping content industries globally, Bhargava added that three content ecosystems are emerging in parallel: “In addition to content created for traditional film and TV, we also have original content produced for digital platforms, such as House Of Cards, and amateur content on platforms like Youtube, which in terms of time being spent is significant, especially among the younger generation.”
“Following these trends, all the major broadcasters are investing in all three areas,” Bharagava continued. “That push is...
- 12/10/2015
- by lizshackleton@gmail.com (Liz Shackleton)
- ScreenDaily
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