LeBron James has joined forces with Dunkin' Donuts to help promote their brand in China, including their usual sweet treats as well as shredded pork donuts.
"Donuts are a very flexible product," said Nigel Travis, CEO at Dunkin' Brands Group. "You can do savory donuts, you can do donuts with shredded pork -- that's in China. We also have a range of other savory products that we have been testing and introducing country by country."
James has signed a multi-year advertising agreement with Dunkin' Donuts which seems to go hand-in-hand with the company's plan to open an additional 100 restaurants in China.
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"Donuts are a very flexible product," said Nigel Travis, CEO at Dunkin' Brands Group. "You can do savory donuts, you can do donuts with shredded pork -- that's in China. We also have a range of other savory products that we have been testing and introducing country by country."
James has signed a multi-year advertising agreement with Dunkin' Donuts which seems to go hand-in-hand with the company's plan to open an additional 100 restaurants in China.
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- 3/8/2012
- by rnazarali
- Foodista
Pork, good. Doughnuts, also good. Pork doughnuts? Just another example of two rights making a major wrong -- in America anyway. But they're a hit in China for Dunkin' Donuts, which is planning to open 100 stores there in the next two to three years, reports Reuters.
"Doughnuts are a very flexible product. You can do savory doughnuts, you can do doughnuts with shredded pork -- that's in China," Dunkin' Brands Chief Executive Officer Nigel Travis tells Reuters. "We also have a range of other savory products that we have been testing and introducing country by country."
The doughnut chain currently has about 150 stores in China, and getting the menu right is key to the stores' success.
Another new development the company is hoping will contribute to its success: a just-announced multi-year marketing campaign with NBA star LeBron James, who apparently has a big Chinese following.
Dunkin' Brands is also currently...
"Doughnuts are a very flexible product. You can do savory doughnuts, you can do doughnuts with shredded pork -- that's in China," Dunkin' Brands Chief Executive Officer Nigel Travis tells Reuters. "We also have a range of other savory products that we have been testing and introducing country by country."
The doughnut chain currently has about 150 stores in China, and getting the menu right is key to the stores' success.
Another new development the company is hoping will contribute to its success: a just-announced multi-year marketing campaign with NBA star LeBron James, who apparently has a big Chinese following.
Dunkin' Brands is also currently...
- 3/5/2012
- by editorial@zap2it.com
- Pop2it
MARSEILLES, France -- Blockbuster Inc. president and chief operating officer Nigel Travis on Thursday called for an end to regional coding on DVDs, saying they merely create more opportunities for piracy. "I believe, in addition to the elimination of two-tier pricing, the studios should also make another significant strike against piracy with the elimination of regional coding," he said. "The extra time on windows created by regional coding is an opportunity that pirates exploit." Travis, the keynote speaker at the annual two-day Perspectives in European Video conference taking place here, cited "Finding Nemo", which was released on video and DVD in the United States on Nov. 4 but will not be available in the United Kingdom until March 18. "That is a five-month gap and an obvious case where people are going to take advantage," Travis said. Likewise, "Seabiscuit", he said, would be out in the United States on Dec. 16, but would not be released "in the country next door to the U.S. -- in Mexico -- until February and in the U.K. until May 17. Pirates can drive a cart and horses through these holes in the release schedule, and the loss in revenue hurts us all -- studios, distribution, retailers and, most of all, consumers, who are probably totally confused and frustrated."...
- 12/4/2003
- The Hollywood Reporter - Movie News
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