The Association of Independent Commercial Producers has launched an Equity & Inclusion Committee “to help the industry cast a wider net for talent, create opportunities for mentorship and advancement for people of color, and establish hiring practices that more easily facilitate a means of entry to the industry.”
The committee is chaired by Tabitha Mason-Elliott, who is head of production and a partner at the Bark Bark commercial production company in Atlanta. She is also president of the Aicp’s southeast chapter and a national board member of Aicp, which says it represents producers of 85% of all domestic commercials aired nationally.
“This committee was born out of a need to make real, impactful and sustainable changes,” Mason-Elliott said. “We’ve known for years that the commercial industry was exclusionary, but our industry has often hidden behind the notion of talent being the only requirement for success. Frankly, we just haven’t...
The committee is chaired by Tabitha Mason-Elliott, who is head of production and a partner at the Bark Bark commercial production company in Atlanta. She is also president of the Aicp’s southeast chapter and a national board member of Aicp, which says it represents producers of 85% of all domestic commercials aired nationally.
“This committee was born out of a need to make real, impactful and sustainable changes,” Mason-Elliott said. “We’ve known for years that the commercial industry was exclusionary, but our industry has often hidden behind the notion of talent being the only requirement for success. Frankly, we just haven’t...
- 9/14/2020
- by David Robb
- Deadline Film + TV
Who is John Bronco? He’s a world class racer, a rodeo star, a sex symbol and a legendary pitchman who’s face was instantly recognizable on the Ford Bronco and countless products — and he’s also Walton Goggins and never existed.
But that shouldn’t stop anyone from inflating his legend, as the new short film “John Bronco” aims to do. The mockumentary is the latest from Jake Szymanski, the director who told similarly fake sports legends in the films “Tour de Pharmacy” and “7 Days in Hell.”
“John Bronco” though is a different sort of fake sports icon, a 1966 legend whose jingle went triple-platinum and could be heard in ads for his own cologne, breakfast cereal, video game, action figure and more. The film describes him as the “very embodiment of the American dream, that is, until it all came crashing down.”
Also Read: Ron Howard to Direct...
But that shouldn’t stop anyone from inflating his legend, as the new short film “John Bronco” aims to do. The mockumentary is the latest from Jake Szymanski, the director who told similarly fake sports legends in the films “Tour de Pharmacy” and “7 Days in Hell.”
“John Bronco” though is a different sort of fake sports icon, a 1966 legend whose jingle went triple-platinum and could be heard in ads for his own cologne, breakfast cereal, video game, action figure and more. The film describes him as the “very embodiment of the American dream, that is, until it all came crashing down.”
Also Read: Ron Howard to Direct...
- 8/11/2020
- by Brian Welk
- The Wrap
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