- (2002) Print ad for Drakkar Noir.
- (2002-07) TV commercials for Anheuser-Busch's Budweiser beers.
- (2003-05) TV commercials for NAPA Auto Parts stores.
- (2003) Appeared in the music video of "The Road I'm On" for the band 3 Doors Down.
- Sheryl Crow video: "Steve McQueen".
- Matthew Good Band Video: "Anti Pop"
- (2003) Print ads for ESPN's "Sportscenter" news program.
- (2004) TV commercial for Nextel communications.
- (2005) TV commercial for Winfuel.
- (2005) TV commercial for Tylenol pain reliever.
- (2006) Print ads for Champion spark plugs.
- (2006) Appeared in the Jay-Z music video "Show Me What You Got" racing against Danica Patrick.
- Music video for Nickelback: "Rockstar".
- (2006-08) TV commercials for Wrangler's jeans and denim-wear.
- (2008) TV commercials for Amp Energy drinks.
- (2010) Print ads for Hellmann's mayonnaise.
- (2010) Print ads for Nationwide Home & Auto Insurance.
- (2010) TV commercials for Nationwide Home & Auto Insurance.
- (2005-2012, 2017) Print ads for Wrangler jeans & denim wear.
- (2012) TV commercial for Kroger.
- (September 2013) TV commercial for Wrangler Five Star Premium Denim, along with NFL quarterback Drew Brees and former NFL quarterback Brett Favre.
- (February 2014) TV commercial "It's My Dale Call" for Diet Mtn Dew.
- (2016) Print ads for Goody's line of pain relief products.
- (2017-18) Print ads for Unilever's Sauve For Men body and hair care products line.
- (2006) Print ads for Wrangler Jeans Co. Relaxed Boot Fit jeans.
- (2017) Print ads for Unilever's Degree For Men antiperspirant.
- (2018) Release of his book, "Racing to the Finish: My Story".
- (2022) Release of his children's book, "Buster's Trip to Victory Lane".
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