(Welcome to Tales from the Box Office, our column that examines box office miracles, disasters, and everything in between, as well as what we can learn from them.)
"I think 'Twilight' could be huge." Those were the words that were once said to be uttered by Paramount's former co-president of production Karen Rosenfelt, who helped turn the YA novel into a movie. While the movie ultimately wouldn't be made at Paramount, it turns out she was more right than anyone could have possibly predicted. In the end, Paramount's loss would turn into Summit Entertainment's ridiculous gain as the movie based on Stephenie Meyer's best-selling book would kick off not just a billion-dollar franchise, but an entire blockbuster YA craze.
It's easy to take for granted now, but the saga of Bella and Edward — which is now ingrained in popular culture — did not reek of success at the outset.
"I think 'Twilight' could be huge." Those were the words that were once said to be uttered by Paramount's former co-president of production Karen Rosenfelt, who helped turn the YA novel into a movie. While the movie ultimately wouldn't be made at Paramount, it turns out she was more right than anyone could have possibly predicted. In the end, Paramount's loss would turn into Summit Entertainment's ridiculous gain as the movie based on Stephenie Meyer's best-selling book would kick off not just a billion-dollar franchise, but an entire blockbuster YA craze.
It's easy to take for granted now, but the saga of Bella and Edward — which is now ingrained in popular culture — did not reek of success at the outset.
- 11/18/2023
- by Ryan Scott
- Slash Film
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