In a 2008 article titled "What Tina Fey Would Do for a Soyjoy," Keith Powell, an actor with a recurring role on NBC's "30 Rock," talked to New York magazine about a product-integration deal the sitcom struck with American Express. The arrangement called for the show's characters to appear in mini-episodes featuring the credit card company's products."At some point, some of the cast members started saying, 'Are we doing a commercial or are we filming "30 Rock"?' " Powell told the magazine. The author noted that Powell has had a successful career in old-fashioned TV commercials—the kind that viewers now zip past at the fastest speeds their DVRs will allow—and that he was concerned the American Express spots would interfere with his commercial exclusivity. But the actor took no action. "I do want to make it clear I think that we need product integration," Powell said in regard to product placement.
- 10/28/2009
- backstage.com
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