Aegis Media has merged promotional marketing agency Apollo with experimential offerings Synergy in New Zealand and Impact in Australia to form new agency brand ApolloNation.
The new unit offers shopper, promotional and experiential marketing, and has a client list that includes Carlton & United Breweries, Nestle, Big W, Afl, Simplot, Douwe Egberts, Heinz and Coca-Cola.
No redundancies will come as a result of the merger, Aegis said.
ApolloNation will be run by the existing management of Apollo; Sydney Gm Richard Woods, Melbourne Gm John McKay and Auckland Gm Troy Fuller.
David Fish, MD of Aegis Media’s Activations division, said: “Today cements 12 months of planning and development behind the scenes to develop the next generation of activations agency, providing a rich and complementary service offering focused on delivering campaigns that drive our clients’ businesses forward.”
“We have not just looked to broaden our offering, we have made considered and progressive investments...
The new unit offers shopper, promotional and experiential marketing, and has a client list that includes Carlton & United Breweries, Nestle, Big W, Afl, Simplot, Douwe Egberts, Heinz and Coca-Cola.
No redundancies will come as a result of the merger, Aegis said.
ApolloNation will be run by the existing management of Apollo; Sydney Gm Richard Woods, Melbourne Gm John McKay and Auckland Gm Troy Fuller.
David Fish, MD of Aegis Media’s Activations division, said: “Today cements 12 months of planning and development behind the scenes to develop the next generation of activations agency, providing a rich and complementary service offering focused on delivering campaigns that drive our clients’ businesses forward.”
“We have not just looked to broaden our offering, we have made considered and progressive investments...
- 1/30/2013
- by Robin Hicks
- Encore Magazine
Media agency group Aegis Media has appointed Simon Tebbutt to the newly created role af head of shopper and retail strategy in Australia and New Zealand.
The announcement:
Simon will work across Aegis Media’s Activations agencies Apollo, Impact and Synergy. He brings a wealth of global experience having developed shopper marketing solutions and retail strategies for clients such as Sainsbury’s, Woolworths & Aldi as well Gsk, Heinz, and Unilever. Simon has held senior roles at M&C Saatchi, Bmf and Publicis Mojo in Australia as well as Ogilvy and retail specialist Storm in the UK.
David Fish, Managing Director of Aegis Media’s Activations division, said the appointment further cements the group’s leadership position in the Activations space.
“We are delighted to bring Simon on board at an exciting time for our Activations agencies. We have recently developed new strategic tools and are broadening the skill set of...
The announcement:
Simon will work across Aegis Media’s Activations agencies Apollo, Impact and Synergy. He brings a wealth of global experience having developed shopper marketing solutions and retail strategies for clients such as Sainsbury’s, Woolworths & Aldi as well Gsk, Heinz, and Unilever. Simon has held senior roles at M&C Saatchi, Bmf and Publicis Mojo in Australia as well as Ogilvy and retail specialist Storm in the UK.
David Fish, Managing Director of Aegis Media’s Activations division, said the appointment further cements the group’s leadership position in the Activations space.
“We are delighted to bring Simon on board at an exciting time for our Activations agencies. We have recently developed new strategic tools and are broadening the skill set of...
- 5/1/2012
- by Georgina Pearson
- Encore Magazine
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