Today, there are 37 different variations of Air Jordan models available. From the basketball court to the streets and even the catwalk, Air Jordans have become a staple in our culture. Director Ben Affleck’s “Air” invites audiences into Nike headquarters to experience the story behind the popular shoe that was built solely for the most legendary athlete of all time, Michael Jordan.
Set in 1984, Affleck stars as Nike founder Phil Knight. An ambitious, rebellious, and passionate leader who likes to live by and reiterate Douglas McArthur’s famous quote “you are remembered for the rules you break,” Knight thrived on taking risks. During this time, Nike was not as successful as its competitors Adidas and Converse. Their NBA division was struggling to sign an athlete to sponsor their gear. Nike’s basketball guru in charge of changing that slump was Sonny Vaccaro (played by Matt Damon). As the Nike board...
Set in 1984, Affleck stars as Nike founder Phil Knight. An ambitious, rebellious, and passionate leader who likes to live by and reiterate Douglas McArthur’s famous quote “you are remembered for the rules you break,” Knight thrived on taking risks. During this time, Nike was not as successful as its competitors Adidas and Converse. Their NBA division was struggling to sign an athlete to sponsor their gear. Nike’s basketball guru in charge of changing that slump was Sonny Vaccaro (played by Matt Damon). As the Nike board...
- 3/19/2023
- by Marisa Mirabal
- Indiewire
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