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Participant has elevated four executives in the campaigns and engagement department, which is meant to extend the reach and impact of Participant’s films through marketing, digital resources and social.
Michaela Bethune has been named senior vp digital and creative marketing, having previously served as vp audience development. She recently worked on campaigns for Judas and the Black Messiah, John Lewis: Good Trouble and Flee.
Amanda Chen is now the senior vp impact after leading impact campaigns across the company’s narrative and documentary slate.
Lynn Hirshfield is now the head of strategic alliances and publishing, having joined the company in 2005. She has led the development of partnerships meant to support the company’s productions and campaigns, and has also served as the publisher of the company’s book imprint with PublicAffairs/Hachette.
Whitney Kleinhenz has been named senior vp campaign operation. For over a decade,...
Participant has elevated four executives in the campaigns and engagement department, which is meant to extend the reach and impact of Participant’s films through marketing, digital resources and social.
Michaela Bethune has been named senior vp digital and creative marketing, having previously served as vp audience development. She recently worked on campaigns for Judas and the Black Messiah, John Lewis: Good Trouble and Flee.
Amanda Chen is now the senior vp impact after leading impact campaigns across the company’s narrative and documentary slate.
Lynn Hirshfield is now the head of strategic alliances and publishing, having joined the company in 2005. She has led the development of partnerships meant to support the company’s productions and campaigns, and has also served as the publisher of the company’s book imprint with PublicAffairs/Hachette.
Whitney Kleinhenz has been named senior vp campaign operation. For over a decade,...
- 7/20/2022
- by Mia Galuppo
- The Hollywood Reporter - Movie News
Lynn Hirshfield has been promoted to the newly created position of senior vp publishing at Participant Media.
Hirshfield has worked at Participant since 2005, initially as a marketing consultant on the eco-documentary "An Inconvenient Truth." That association led to her work on the company's monthly newsletter and other activities.
In her new post, Hirshfield will be responsible for launching Participant's publishing division to complement the company's film and social-action efforts. In a precursor to its publishing launch, Participant last year announced a four-paperback partnership with PublicAffairs Books.
Hirshfield has worked at Participant since 2005, initially as a marketing consultant on the eco-documentary "An Inconvenient Truth." That association led to her work on the company's monthly newsletter and other activities.
In her new post, Hirshfield will be responsible for launching Participant's publishing division to complement the company's film and social-action efforts. In a precursor to its publishing launch, Participant last year announced a four-paperback partnership with PublicAffairs Books.
- 6/8/2009
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
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