Steve Sternberg, a 27-year Interpublic Group veteran and one of the more respected and quoted TV-research executives on Madison Avenue, is leaving the company.
Most recently, he was executive vp audience analysis at Magna, Ipg's research and marketplace intelligence unit, which has been undergoing a transformation during the past year. In September, Ipg hired Elizabeth Herbst-Brady to run the unit as president with a mandate to reshape its focus.
At the time, Nick Brien, CEO of Ipg media buying and planning unit Mediabrands, said Herbst-Brady "recognizes the emerging patterns of the future of the media business and will be able to harness it for our clients. She will lead them in the next stage of the company's evolution as a marketing-intelligence and emerging-technologies specialist."
Sternberg's departure apparently is part of that evolution.
"After conversations with Steve about Magna's new direction, we both agreed that his professional interests and Magna's business needs did not align,...
Most recently, he was executive vp audience analysis at Magna, Ipg's research and marketplace intelligence unit, which has been undergoing a transformation during the past year. In September, Ipg hired Elizabeth Herbst-Brady to run the unit as president with a mandate to reshape its focus.
At the time, Nick Brien, CEO of Ipg media buying and planning unit Mediabrands, said Herbst-Brady "recognizes the emerging patterns of the future of the media business and will be able to harness it for our clients. She will lead them in the next stage of the company's evolution as a marketing-intelligence and emerging-technologies specialist."
Sternberg's departure apparently is part of that evolution.
"After conversations with Steve about Magna's new direction, we both agreed that his professional interests and Magna's business needs did not align,...
- 7/13/2009
- by By Steve McClellan, AdWeek
- The Hollywood Reporter - Movie News
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