Humans are naturally curious creatures. When presented with the prospect of something new or unknown, we want to examine it to find out what it’s all about. Film is no exception, with audiences and theorists feverishly devouring information about upcoming releases. The very act of watching a film is one of curiosity: Alfred Hitchcock spoke of audiences “dipping their toe in the cold waters of fear”, while classics like Peeping Tom and Blue Velvet have characterised audiences as being profoundly voyeuristic.
But recently this insatiable curiosity has taken a worrying turn. Anyone who has seen a recent trailer for any Hollywood production cannot have failed to notice that most give away almost of all the plot of the film they are meant to be selling. It has become common practice for studios to put out several trailers in succession, each revealing more and more about the plot and look of a given film.
But recently this insatiable curiosity has taken a worrying turn. Anyone who has seen a recent trailer for any Hollywood production cannot have failed to notice that most give away almost of all the plot of the film they are meant to be selling. It has become common practice for studios to put out several trailers in succession, each revealing more and more about the plot and look of a given film.
- 8/2/2011
- by Daniel Mumby
- Obsessed with Film
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