Jury Comment: "We were drawn in by the story and the inventive way it was told; we loved what it taught us about ways to see the world. The piece communicated Samsung's brand values effortlessly without ever overtly talking about the brand itself. So we appreciated the approach and we appreciated that Samsung supported this film and all the creativity that made it possible. When the world is given entertaining stories and novel ways of telling these stories, there is no doubt they will be shared."