When the London Evening News took out a full-page ad on May 4, 1979 congratulating Margaret Thatcher on becoming Prime Minister, the UK newspaper couldn't have imagined that the pun they used, "May the Fourth Be With You," would become such an effective marketing tool for Lucasfilm over four decades later. "The Empire Strikes Back" just happened to be in production over at Elstree Studios at that time, so Star Wars fever could have certainly been in the spring air. Thatcher was a staunch symbol of the Establishment who may have fit in quite well with the Empire in George Lucas' epic space saga. But winning the hearts and minds of everyday people is a task best suited to the Rebellion.
Fighting against powerful regimes has always been a common thread in Star Wars, and that theme is continued in one of the best episodes in the new animated anthology "Star Wars:...
Fighting against powerful regimes has always been a common thread in Star Wars, and that theme is continued in one of the best episodes in the new animated anthology "Star Wars:...
- 5/4/2023
- by Drew Tinnin
- Slash Film
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