At the start of March, the Miley Cyrus single ‘Flowers‘ secured a sixth-straight #1 finish in the Billboard Hot 100. Since its release, the empowering jam has received regular airplay on Top 40 radio while also boosting flower sales around the globe.
Despite all those accomplishments, ‘Flowers’ has arguably had its biggest impact on social media. Creators on YouTube Shorts and TikTok are sharing messages of self-acceptance, and the platforms that host those videos are learning to love themselves, too. On YouTube, the growth of ‘Flowers’ memes serves as a case study for the way viral trends incubate and grow during the Google-owned platform’s multiformat era.
Tracking an “immediate phenomenon”
I can buy myself flowers. Write my name in the sand. Talk to myself for hours. See things you don’t understand.
That four-line chorus has become a common refrain on YouTube Shorts, where ‘Flowers’ is the soundtrack for self-love. In...
Despite all those accomplishments, ‘Flowers’ has arguably had its biggest impact on social media. Creators on YouTube Shorts and TikTok are sharing messages of self-acceptance, and the platforms that host those videos are learning to love themselves, too. On YouTube, the growth of ‘Flowers’ memes serves as a case study for the way viral trends incubate and grow during the Google-owned platform’s multiformat era.
Tracking an “immediate phenomenon”
I can buy myself flowers. Write my name in the sand. Talk to myself for hours. See things you don’t understand.
That four-line chorus has become a common refrain on YouTube Shorts, where ‘Flowers’ is the soundtrack for self-love. In...
- 3/10/2023
- by Sam Gutelle
- Tubefilter.com
Exclusive: Chris Smith, a 21-year ICM veteran, including the last 10 as a partner, has joined APA as SVP, Global Concerts & Talent.
Smith will work alongside Max Burgos who heads APA’s comedy touring department.
While he has strong background in comedy touring, at ICM Smith worked across departments on deals for his clients in the areas of film, television, touring, branding and digital. Most of those clients are expected to come with him to APA, including Pamela Anderson, Chico Bean, Big Boy, Michael Blackson, Darren Brand, Bruce Bruce, Deray Davis, Rob Dyrdek, Mike Epps, Felipe Esparza, Adele Givens, Jess Hilarious, Evander Holyfield, Martin Lawrence, Loni Love, Floyd Mayweather, Donnell Rawlings, Tony Rock Paul Rodriguez, Paul Rodriguez Jr., B Simone, Rickey Smiley, Bailey Spinn, Director/Producer Mark Ritchie/South Pa Productions and Pretty V.
“We have long admired Chris for his passion and tenaciousness in representing his clients and maximizing their earning potential,...
Smith will work alongside Max Burgos who heads APA’s comedy touring department.
While he has strong background in comedy touring, at ICM Smith worked across departments on deals for his clients in the areas of film, television, touring, branding and digital. Most of those clients are expected to come with him to APA, including Pamela Anderson, Chico Bean, Big Boy, Michael Blackson, Darren Brand, Bruce Bruce, Deray Davis, Rob Dyrdek, Mike Epps, Felipe Esparza, Adele Givens, Jess Hilarious, Evander Holyfield, Martin Lawrence, Loni Love, Floyd Mayweather, Donnell Rawlings, Tony Rock Paul Rodriguez, Paul Rodriguez Jr., B Simone, Rickey Smiley, Bailey Spinn, Director/Producer Mark Ritchie/South Pa Productions and Pretty V.
“We have long admired Chris for his passion and tenaciousness in representing his clients and maximizing their earning potential,...
- 7/25/2022
- by Nellie Andreeva
- Deadline Film + TV
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