In a bid to explore the dynamics of product placement and other forms on big screen advertising, Morgan Spurlock put every aspect of his 2011 documentary up for sale - even the title. Pom Wonderful Presents: The Greatest Movie Ever Sold was an enjoyable romp through the world of marketing, with an important message. But Spurlock notably failed to question the hype behind his headline sponsor.
Now Us Federal Trade Commission judge D. Michael Chappell has ruled that Pom Wonderful - the juice drink consumed in huge quantities when the film headlined last year's Sheffield Docfest - is not so wonderful after all. Specifically, he has ruled that there is no evidence to substantiate its claims that it can “treat, prevent or reduce the risk heart disease, prostate cancer or erectile dysfunction.”
Spurlock was certainly aware of concerns about the company's marketing when he made his film. He told the New.
Now Us Federal Trade Commission judge D. Michael Chappell has ruled that Pom Wonderful - the juice drink consumed in huge quantities when the film headlined last year's Sheffield Docfest - is not so wonderful after all. Specifically, he has ruled that there is no evidence to substantiate its claims that it can “treat, prevent or reduce the risk heart disease, prostate cancer or erectile dysfunction.”
Spurlock was certainly aware of concerns about the company's marketing when he made his film. He told the New.
- 5/22/2012
- by Jennie Kermode
- eyeforfilm.co.uk
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