The NHL and Somm TV have dropped the puck on a partnership aimed at giving the wine community a taste of pro hockey.
The streaming platform and league are teaming to incorporate the sport’s rich history and current stars into The Somm TV Podcast and Somm’s original series including Drink a Bottle and Blind Tasting Sessions. The collaboration also will hook NHL personalities as celebrity guest judges for the upcoming Season 2 of Sparklers, its James Beard Award-nominated cooking and wine-pairing competition show, as well as for tastings, special screenings and other cross-branding opportunities.
“The NHL is a truly global brand and hockey is an undeniably global sport, with NHL players from dozens of countries and culture,” Somm TV Cco Jason Wise said. “At Somm TV, we pride ourselves on telling the most compelling worldwide stories in wine and food, and that includes many NHL players, former players and...
The streaming platform and league are teaming to incorporate the sport’s rich history and current stars into The Somm TV Podcast and Somm’s original series including Drink a Bottle and Blind Tasting Sessions. The collaboration also will hook NHL personalities as celebrity guest judges for the upcoming Season 2 of Sparklers, its James Beard Award-nominated cooking and wine-pairing competition show, as well as for tastings, special screenings and other cross-branding opportunities.
“The NHL is a truly global brand and hockey is an undeniably global sport, with NHL players from dozens of countries and culture,” Somm TV Cco Jason Wise said. “At Somm TV, we pride ourselves on telling the most compelling worldwide stories in wine and food, and that includes many NHL players, former players and...
- 3/16/2023
- by Erik Pedersen
- Deadline Film + TV
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