WPCW-TV (Pittsburgh's CW) and KDKA-TV's sister-station, owned and operated by CBS television has hired Brandi Engel (CW Brandi) as the "face of the station". Brandi will be working on-air, at events, and via social networking sites to help grow the brand of Pittsburgh's CW. Effective May 9, 2010 Brandi will be working with the marketing department of WPCW-TV to create promotions which will engage clients and viewers, while expanding the electronic media presence of Pittsburgh's CW.