Pop Artist Meet the man with a nearly uncontainable design challenge: making Coke even bigger (and staying ahead of Pepsi).
Photograph by Jake Chessum The image on the Webcam is grainy but unmistakable: a blond woman, likely in her thirties, steps up to a shiny silver soda-fountain machine at a fast-food restaurant in Atlanta and plants a fat kiss on its side. The moment is unscripted and, as far as the woman knows, unwitnessed by anyone except a girl who appears to be her daughter, busily filling her cup. If great design is all about creating a bond between your product and your customer, this is clearly some kind of mechanized Cyrano de Bergerac, brokering the ardor between a consumer and her Diet Cherry Coke.
The reason for this public display of affection? It might be the fountain's astounding array of choices, more than 100 different Coca-Cola variants, including exotic hybrids...
Photograph by Jake Chessum The image on the Webcam is grainy but unmistakable: a blond woman, likely in her thirties, steps up to a shiny silver soda-fountain machine at a fast-food restaurant in Atlanta and plants a fat kiss on its side. The moment is unscripted and, as far as the woman knows, unwitnessed by anyone except a girl who appears to be her daughter, busily filling her cup. If great design is all about creating a bond between your product and your customer, this is clearly some kind of mechanized Cyrano de Bergerac, brokering the ardor between a consumer and her Diet Cherry Coke.
The reason for this public display of affection? It might be the fountain's astounding array of choices, more than 100 different Coca-Cola variants, including exotic hybrids...
- 9/21/2009
- Fast Company
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