On Tuesday, the National Association of Theater Owners (Nato) made some news by issuing voluntary guidelines that, among other things, called on film distributors to limit their trailers to two minutes maximum, 30 seconds shorter than the current standard. Some welcomed the news. “Trailers are becoming too long, giving away too much and stuffing in too many extraneous and confusing elements,” argued Ben Brock over at the Playlist. Scott Mendelson, at Forbes, wrote, “Very few movies need those full 2.5 minutes to make the sell. The end result of the copious and lengthy trailers is to do little more than just give away more and more of the film purely out of needing new footage to show.” And a few critic friends I spoke to agreed with this sentiment, also bothered by the fact that movie trailers have gotten longer and longer, and give away more and more plot details.
- 1/30/2014
- by Bilge Ebiri
- Vulture
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.