Melbourne’s Yarra Trams has won Postcard of the Year with an execution featuring a rhino on a skateboard.
The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.
Jury member David Bell, Ecd at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”
The Postcard of the Year event was scrapped this year, with organiser Avant Card saying it spent the budget on a new website instead.
The winners list in full:
Bell Shakespeare, Faustus
Credits:
Client: Bell Shakespeare
Marketing Manager: Sandra Sweeney
Agency: Moon Communications
Marketing Specialist: Brooke Hinman...
The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.
Jury member David Bell, Ecd at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”
The Postcard of the Year event was scrapped this year, with organiser Avant Card saying it spent the budget on a new website instead.
The winners list in full:
Bell Shakespeare, Faustus
Credits:
Client: Bell Shakespeare
Marketing Manager: Sandra Sweeney
Agency: Moon Communications
Marketing Specialist: Brooke Hinman...
- 5/7/2012
- by Robin Hicks
- Encore Magazine
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