Ikea's latest piece of branded content gives YouTube stars a chance to share their holiday habits. The Swedish retailer has teamed up with digital media company Fullscreen and ad agency Wavemaker for a live stream that offers 100 tips to viewers who plan on hosting guests during the festive season.
The stream, which aired on Ikea's Facebook page, went live at 7 Pm Est on November 16. During its 100-minute runtime, guests from the YouTube community joined the furniture outlet's hosts to dish out 100 relevant tips for the holiday season. The list of YouTube stars who shared their own Yuletide secrets includes The Ballinger Family, Skyy John of Tipsy Bartender (pictured above), Sam Tsui, and Ann Le.
Fullscreen, Ikea, and Wavemaker previously partnered for a pair of back-to-school campaigns that also featured YouTube stars. “It’s partnerships like these that enable Ikea to make even deeper connections with its consumers and the creators themselves,...
The stream, which aired on Ikea's Facebook page, went live at 7 Pm Est on November 16. During its 100-minute runtime, guests from the YouTube community joined the furniture outlet's hosts to dish out 100 relevant tips for the holiday season. The list of YouTube stars who shared their own Yuletide secrets includes The Ballinger Family, Skyy John of Tipsy Bartender (pictured above), Sam Tsui, and Ann Le.
Fullscreen, Ikea, and Wavemaker previously partnered for a pair of back-to-school campaigns that also featured YouTube stars. “It’s partnerships like these that enable Ikea to make even deeper connections with its consumers and the creators themselves,...
- 11/17/2017
- by Sam Gutelle
- Tubefilter.com
A night of heavy drinking is often filled with grand proclamations and big ideas, and a new series wants to see if that sort of behavior can lead to some great new business ideas. Fullscreen will premiere Worth A Shot, in which Tipsy Bartender host Skyy John and Daddy Issues creator Violet Benson compete to see who can find the best pitch among a group of drunk patrons at a local bar.
Worth A Shot, at its core, can be described as “Shark Tank in a bar.” The pitchpeople are drunk, the potential backers are Skyy John and Benson, and the business plans are a little more unusual than the ones you’d find in a typical office setting. A press release notes that the list of pitches will include everything from “a singing pipe named Jon Bong Jovi to furry vibrators to a giant garbage-eating octopus.”
The competition will...
Worth A Shot, at its core, can be described as “Shark Tank in a bar.” The pitchpeople are drunk, the potential backers are Skyy John and Benson, and the business plans are a little more unusual than the ones you’d find in a typical office setting. A press release notes that the list of pitches will include everything from “a singing pipe named Jon Bong Jovi to furry vibrators to a giant garbage-eating octopus.”
The competition will...
- 7/6/2017
- by Sam Gutelle
- Tubefilter.com
UTA’s latest announcement reveals its latest push into the online video world. The Hollywood talent agency, which represents online video stars like Toby Turner, EleventhGorgeous, and Flula Borg, has added three more digital media notables to its roster. According to The Hollywood Reporter, UTA’s newest partners are Lance Stewart, Skyy John, and Rahat Hossain, whose channels are called Lance210, TipsyBartender, and Magic of Rahat, respectively.
Though they all now share the same talent agency, Stewart, John, and Hossain run very different channels from one another. Stewart is a Vine star who has more than 5.6 million followers and 3.4 loops on the Twitter-owned six-second video capture app.
John, on the other hand, prefers more of a party atmosphere. On his channel, he shares drink recipes, including one that caught our eye this past Thanksgiving.
Visit Tubefilter for more great stories.
Though they all now share the same talent agency, Stewart, John, and Hossain run very different channels from one another. Stewart is a Vine star who has more than 5.6 million followers and 3.4 loops on the Twitter-owned six-second video capture app.
John, on the other hand, prefers more of a party atmosphere. On his channel, he shares drink recipes, including one that caught our eye this past Thanksgiving.
Visit Tubefilter for more great stories.
- 12/16/2015
- by Sam Gutelle
- Tubefilter.com
Skyy John has successfully brought the party to YouTube. The 37-year-old Bahamian has found online success thanks to TipsyBartender, a channel on which he teaches viewers how to craft a variety of mixed drinks. John's videos tend to have several elements in common: They feature colorful beverages, feature attractive women as John's assistants, and convey a fun-loving atmosphere. This formula has proven to be a hit with the online audience. TipsyBartender, which is partnered with the Tastemade network, now has more than 1.4 million subscribers. Here's what John had to say about that:
Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans?
Skyy John: It feels amazing, humbling and empowering when you think of that many people supporting what you do.
I would like to tell each one of them that I love you, and you're all very special to me.
Tubefilter: How does it feel to have one million subscribers? What do you have to say to your fans?
Skyy John: It feels amazing, humbling and empowering when you think of that many people supporting what you do.
I would like to tell each one of them that I love you, and you're all very special to me.
- 2/5/2015
- by Sam Gutelle
- Tubefilter.com
The British Horror Film Festival have announced their fantastic line-up for this year’s genre festival. Features include the UK chiller Entity starring Dervla Kirwan, Charlotte Riley and Branko Tomovic directed by Steve Stone, Canadian thriller Fortune Cookie Prophecies starring Emily Alatalo directed by Henry Li and In the House of Flies from director Gabriel Carrer. The British Horror Film Festival is in its fourth year and will take place Friday 18th & Saturday 19th October 2013 at the Empire Cinema, Leicester Square in London.
Here is the full Official Selection:
Fortune Cookie Prophecies, dir. Henry Li Spira, dir. John James Smith Tumbling After, dir. Nicholas Humphries Left Hand Billy In The Second Solution, dir. Gabriele Zuccarini 82, dir. Calum Macdiarmid Honey Moon Suite, dir. Zao Wang The Meeting, dir. Karen Lam Moment Of Clarity, dir. James Fisher In The House Of The Flies, dir. Gabriel Carrer Belly Of The Wolf, dir. Mark Fisher Dia De Los Muertos,...
Here is the full Official Selection:
Fortune Cookie Prophecies, dir. Henry Li Spira, dir. John James Smith Tumbling After, dir. Nicholas Humphries Left Hand Billy In The Second Solution, dir. Gabriele Zuccarini 82, dir. Calum Macdiarmid Honey Moon Suite, dir. Zao Wang The Meeting, dir. Karen Lam Moment Of Clarity, dir. James Fisher In The House Of The Flies, dir. Gabriel Carrer Belly Of The Wolf, dir. Mark Fisher Dia De Los Muertos,...
- 9/23/2013
- by Phil Wheat
- Nerdly
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