Tourism Australia and Qantas have teamed up with Icehouse singer Iva Davies to produce a four-minute video to mark the 30th anniversary of ‘Australia’s unofficial anthem’, Great Southern Land.
The film was made before Telstra’s Olympics ad, which featured another unofficial Australian anthem, Down Under by Men At Work – but after The Monkeys’ film for Sydney Opera House, which also features a succession of artists performing popular Aussie anthem Ship Song, by Nick Cave.
Great Southern Land, which was written while Davies was on a Qantas flight over central Australia in 1981, is performed in Ta’s video by artists including Katie Noonan, Van She, Eskimo Joe, The Sydney Philharmonia Choirs and Cut Copy.
Though made without involving Ta’s ad agency, Ddb Sydney, some of the footage in the video was taken from Ddb’s most recent incarnation of the There’s Nothing Like Australia campaign, which cost $4m to produce.
The film was made before Telstra’s Olympics ad, which featured another unofficial Australian anthem, Down Under by Men At Work – but after The Monkeys’ film for Sydney Opera House, which also features a succession of artists performing popular Aussie anthem Ship Song, by Nick Cave.
Great Southern Land, which was written while Davies was on a Qantas flight over central Australia in 1981, is performed in Ta’s video by artists including Katie Noonan, Van She, Eskimo Joe, The Sydney Philharmonia Choirs and Cut Copy.
Though made without involving Ta’s ad agency, Ddb Sydney, some of the footage in the video was taken from Ddb’s most recent incarnation of the There’s Nothing Like Australia campaign, which cost $4m to produce.
- 8/30/2012
- by Robin Hicks
- Encore Magazine
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