In 2008, Jay Sean released “Ride It,” a dance-floor come-on that became a hit everywhere — except for the U.S. Now, it’s enjoying a second life. A house-music remix by Regard became popular on the video app TikTok, which allows users to set short clips to music. After the “Ride It” remix soundtracked millions of TikTok videos, Epic Records picked up the rights to the single in the U.S. and started promoting it to radio. Regard’s version earned more than 4,200 spins on the pop airwaves in February, according to Mediabase,...
- 2/28/2020
- by Elias Leight
- Rollingstone.com
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