Hollywood’s magic-themed entertainment venue The Magic Castle is to set up shop in China through a deal with local tech and entertainment firm Novaex Group. It is the first time that Magic Castles Inc. has licensed its property outside North America.
Novaex has obtained an exclusive license to use the The Magic Castle IP in themed entertainment projects, including indoor and outdoor entertainment centers, hotels, and restaurants in mainland China, Hong Kong, Macau and Taiwan.
Novaex CEO, Jeson Zheng and a team led by magician Andrew Goldenhersh, will create a new style of magic experience, with state of the art technology playing a major part in the development.
The first Magic Castle-themed project is being developed for Novaex’s offline Internet community brand The Circle, which integrates a five-star hotel resort, recreation, catering, natural scenery, luxury shopping and immersive entertainment that features Vr, Ar, Mr, 3D and hologram projections.
Novaex has obtained an exclusive license to use the The Magic Castle IP in themed entertainment projects, including indoor and outdoor entertainment centers, hotels, and restaurants in mainland China, Hong Kong, Macau and Taiwan.
Novaex CEO, Jeson Zheng and a team led by magician Andrew Goldenhersh, will create a new style of magic experience, with state of the art technology playing a major part in the development.
The first Magic Castle-themed project is being developed for Novaex’s offline Internet community brand The Circle, which integrates a five-star hotel resort, recreation, catering, natural scenery, luxury shopping and immersive entertainment that features Vr, Ar, Mr, 3D and hologram projections.
- 5/25/2018
- by Patrick Frater
- Variety Film + TV
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