Iron Man actor signs two-year contract, rumoured to be worth $12m, for campaign mobile phone maker says is its biggest ever
Mobile phone maker Htc has recruited Iron Man star Robert Downey Jr to front a global ad campaign featuring the company's new strapline "Here's to change".
Downey Jr, last month named by Forbes as Hollywood's highest-paid actor with $75m (£48m) in earnings thanks to films such as The Avengers, has signed a two-year ad contract to help revitalise Htc.
At a press event held in Taipei on Monday, the company said it was not concerned about the highly publicised drug problems that Downey Jr battled earlier in his career.
"We know he's been in trouble with the law, but we're not concerned because it's a thing of the past," said Htc's chief marketing officer Ben Ho, who added that his recovery is an "inspiration", according to a report by Forbes.
Mobile phone maker Htc has recruited Iron Man star Robert Downey Jr to front a global ad campaign featuring the company's new strapline "Here's to change".
Downey Jr, last month named by Forbes as Hollywood's highest-paid actor with $75m (£48m) in earnings thanks to films such as The Avengers, has signed a two-year ad contract to help revitalise Htc.
At a press event held in Taipei on Monday, the company said it was not concerned about the highly publicised drug problems that Downey Jr battled earlier in his career.
"We know he's been in trouble with the law, but we're not concerned because it's a thing of the past," said Htc's chief marketing officer Ben Ho, who added that his recovery is an "inspiration", according to a report by Forbes.
- 8/12/2013
- by Mark Sweney, John Reynolds
- The Guardian - Film News
CORRECTED 12:29 p.m. PT Nov. 4, 2007
HONG KONG -- Anti-piracy training seminars for law enforcement agents in Hong Kong have been conducted by the MPA in association with the CJ Mark Committee of the Content Overseas Distribution Assn., the MPA said Friday.
"Enforcement is an essential component of an effective IPR protection strategy," said Sam Ho, MPA director of operations, Greater China.
Sixty customs officers attended the seminars, which updated them on the latest trends in piracy and how to identify pirate products and equipment.
"As new products are from time to time launched in the market, ways to quickly differentiate the pirated goods are increasingly important to law enforcement officers," said Ben Ho, head of Hong Kong Customs Intellectual Property Investigation Bureau.
HONG KONG -- Anti-piracy training seminars for law enforcement agents in Hong Kong have been conducted by the MPA in association with the CJ Mark Committee of the Content Overseas Distribution Assn., the MPA said Friday.
"Enforcement is an essential component of an effective IPR protection strategy," said Sam Ho, MPA director of operations, Greater China.
Sixty customs officers attended the seminars, which updated them on the latest trends in piracy and how to identify pirate products and equipment.
"As new products are from time to time launched in the market, ways to quickly differentiate the pirated goods are increasingly important to law enforcement officers," said Ben Ho, head of Hong Kong Customs Intellectual Property Investigation Bureau.
- 11/3/2007
- The Hollywood Reporter - Movie News
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