Sbs has launched three promos to highlight the broadcaster’s documentaries.
Created by Us Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.
The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.
Katherine Raskob, Sbs’s acting marketing director said: “Given the breadth of documentaries on Sbs – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we...
Created by Us Sydney and Method Studios, the promos carry the tagline “There’s always more to uncover” as a set of hands turn over scenes as miniature landscapes from various documentaries.
The promos highlight topics; history, travel and adventure and ‘real lives’ through shows such as Wildest Africa, One Born Every Minute and America Revealed.
Katherine Raskob, Sbs’s acting marketing director said: “Given the breadth of documentaries on Sbs – documentaries that surprise and delight – we wanted an on air campaign that helps viewers ‘uncover’ them. This series of promos delivers exactly on that idea.”
Richard Swann, Method Studios creative director said in a press release: “Our challenge was to integrate existing program footage, live action hands, 2.5D and 3D elements in a believable way. We enjoyed collaborating so closely with Us on concept and technique and we...
- 7/31/2012
- by Colin Delaney
- Encore Magazine
Photo by Chris Breeze
Sometimeswe can really relate to Carl Fredricksen in Up’sdesire to strap balloons onto his house and float away to an exotic island. Butwe never imaged the technology would work.
Good newsfor anyone who’d do anything to escape. A group of engineers from the NationalGeographic series How Hard Can It Be?just went to great lengths to prove that Carl’s animated experiment couldactually work.
The gang,led by series’ Producer Ian White and Executive Producer Ben Bowie, spent twoweeks designing, building and launching a home in the California desert. Thestructure was actually a light weight 16 x 16 foot house that weighed about2,000 pounds.
The nightbefore lift off, staff gathered in the middle of nowhere and filled 300, eightfeet tall balloons with a tank of helium each. The house not only made it offthe ground, it soared to heights of 10,000 feet. The structure’s unmannedvoyage lasted for...
Sometimeswe can really relate to Carl Fredricksen in Up’sdesire to strap balloons onto his house and float away to an exotic island. Butwe never imaged the technology would work.
Good newsfor anyone who’d do anything to escape. A group of engineers from the NationalGeographic series How Hard Can It Be?just went to great lengths to prove that Carl’s animated experiment couldactually work.
The gang,led by series’ Producer Ian White and Executive Producer Ben Bowie, spent twoweeks designing, building and launching a home in the California desert. Thestructure was actually a light weight 16 x 16 foot house that weighed about2,000 pounds.
The nightbefore lift off, staff gathered in the middle of nowhere and filled 300, eightfeet tall balloons with a tank of helium each. The house not only made it offthe ground, it soared to heights of 10,000 feet. The structure’s unmannedvoyage lasted for...
- 3/23/2011
- by Pop Culture Passionistas
- popculturepassionistas
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