Exclusive: Longtime independent public relations professional Hilda Somarriba has joined 42West as VP in the company’s Los Angeles Entertainment Marketing division.
Somarriba joins existing VP Diana Peters, who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing (West Coast), and they will also work closely with CEO Amanda Lundberg and Tom Piechura, President—Entertainment Marketing (East Coast) as well as the entire bicoastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for...
Somarriba joins existing VP Diana Peters, who has been with the company since last fall. Both report to Annalee Paulo, President—Entertainment Marketing (West Coast), and they will also work closely with CEO Amanda Lundberg and Tom Piechura, President—Entertainment Marketing (East Coast) as well as the entire bicoastal team.
“For ages, I’ve witnessed Hilda successfully guide indie filmmakers and their films from being festival unknowns to taking the awards stage. Her unrivaled passion and PR acumen are great assets for 42West. Diana’s commitment to her clients is steadfast and—coupled with her mastery in above-the-line, crafts PR, and content campaigns—she is unstoppable,” said Paulo. “Hilda and Diana are leaders whose expertise, deep industry connections, and love for entertainment and pop culture are advantages for...
- 10/20/2022
- by Anthony D'Alessandro
- Deadline Film + TV
Latin American filmmakers have done well in the Oscar race over the last three years: Awards have gone to two Mexican directors, while films from Colombia and Chile have landed nominations. Meanwhile, revered auteurs from these region have maintained their positions on the world stage, and American-based Latino filmmakers and actors have become outspoken advocates for the need of inclusion and opportunity. But many others receive far less attention even as they toil away on the sidelines to make sure these artists receive the attention they deserve.
The unsung heroes of Latin American cinema’s success work in film journalism, distribution companies, film-oriented nonprofits, festivals, and even major studios. Behind the scenes, Latinos are paving the way for filmmakers and others who are fighting to be heard, seen, and understood. This crowd of influencers includes U.S Latinos, Latin Americans and Hispanics, all of whom are represented in the following overview.
The unsung heroes of Latin American cinema’s success work in film journalism, distribution companies, film-oriented nonprofits, festivals, and even major studios. Behind the scenes, Latinos are paving the way for filmmakers and others who are fighting to be heard, seen, and understood. This crowd of influencers includes U.S Latinos, Latin Americans and Hispanics, all of whom are represented in the following overview.
- 12/26/2016
- by Carlos Aguilar
- Indiewire
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