The new ‘Gateway Shop’ format will purportedly offer Disney a way to reach customers with ads without interrupting their watching.
Streaming has offered a number of innovations to its customers over the years. The ability to watch video on demand was a revelation to many, especially those who didn’t grow up with cable. Watching content without ads was another new feature of streaming, and though ads have made their way onto essentially every streaming platform nowadays, that partially means there are more opportunities for streaming providers to innovate the way they deliver ads. At this week’s Consumer Electronics Show (CES) in Las Vegas, Disney announced just such an innovation.
Disney is launching a limited beta test of a new ad format it calls “Gateway Shop.” This format will deliver ads to user’s phones or emails while they stream Disney content, so as not to interrupt their viewing.
Streaming has offered a number of innovations to its customers over the years. The ability to watch video on demand was a revelation to many, especially those who didn’t grow up with cable. Watching content without ads was another new feature of streaming, and though ads have made their way onto essentially every streaming platform nowadays, that partially means there are more opportunities for streaming providers to innovate the way they deliver ads. At this week’s Consumer Electronics Show (CES) in Las Vegas, Disney announced just such an innovation.
Disney is launching a limited beta test of a new ad format it calls “Gateway Shop.” This format will deliver ads to user’s phones or emails while they stream Disney content, so as not to interrupt their viewing.
- 1/12/2024
- by David Satin
- The Streamable
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.