We didn't have a problem when a company called Lorax Motors popped up to sell the Lorax Motor Works Hauler, a recumbent tricycle outfitted with a solar panel that powers an onboard electric assist motor. Solar tricycles don't exactly tarnish the reputation of Dr. Seuss. But now a clean coal company has emerged that is calling itself LoraxAg. Really?
LoraxAG plans to use coal gasification technology to create farm fertilizer from previously worthless coal. Five years from now, the company will sell urea, ammonia, and sulfuric acid from its process. Essentially, LoraxAG wants to build high-sulfur coal factories--not the worst use for coal, but certainly not up to Dr. Seuss standards. And in case there was any doubt about the origins of the name, LoraxAG president Mike Farina recently stated, "The Lorax is the protector of the truffula trees. We think this is the greenest use of coal."
For its part,...
LoraxAG plans to use coal gasification technology to create farm fertilizer from previously worthless coal. Five years from now, the company will sell urea, ammonia, and sulfuric acid from its process. Essentially, LoraxAG wants to build high-sulfur coal factories--not the worst use for coal, but certainly not up to Dr. Seuss standards. And in case there was any doubt about the origins of the name, LoraxAG president Mike Farina recently stated, "The Lorax is the protector of the truffula trees. We think this is the greenest use of coal."
For its part,...
- 1/29/2010
- by Ariel Schwartz
- Fast Company
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.