An article in the New York Times has shed light on something that online content creators already know so well: Despite illusions of wealth, making money on YouTube is much harder than the numbers suggest. The article centers around Olga Kay and examines the financial viability of her YouTube career. Kay claims that, through her network of related YouTube channels (which combine for around a million subscribers), she pulls in between $100,000 and $130,000, much of which she must reinvest in her YouTube operation. The most interesting part of the article, however, concerns dwindling CPMs (cost per one thousand ad views) on YouTube. According to data from Tubemogul, the average YouTube Cpm in 2013 was $7.60, down $1.75 from 2012. To the uninitiated, that may seem like a big number, though additional analysis from Tubemogul explains that Cpm isn't as it seems. “It varies a ton, but it wouldn’t usually be more than half, and...
- 2/3/2014
- by Sam Gutelle
- Tubefilter.com
Okay, so you've got your Web series written, cast, shot, and edited. What now?You've got to get it online if you want the YouTube generation (and everyone else) to see it. That's often the most daunting of all the tasks you face as a producer, as it's the most hidden and least like anything else along your path to digital stardom. Let's try to make it as simple as possible.Tim Street, vice president of mobile video for mDialog and a video blogger at 1TimStreet.com, says that if you want everyone and their brother to see your masterpiece at its highest quality, the final file format needs to remain native. In other words, if your aspect ratio is 16:9, for example, don't letterbox your video; keep it 16:9. And don't make the resolution too high, he adds. There's no reason to go beyond the normal YouTube high-definition standard...
- 10/8/2010
- backstage.com
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